Visit California strengthens commitment to India with trade and media mission

“This week’s mission reaffirms California’s enduring commitment to India and our promise that the Golden State will always welcome Indian travelers with open arms,” said Caroline Beteta, president and CEO of Visit California. “California’s tourism industry is committed to continuing a strong partnership with India and ensuring there are always unique, accessible options for Indian visitors. From iconic cities to hidden gems, the Ultimate Playground offers endless experiences for Indian travelers, and we look forward to sharing them for years to come.”

The California delegation included a diverse mix of California destinations, attractions and businesses, reflecting the breadth of experiences across the state:

• See Monterey
• SF Travel
• Mammoth Lakes Tourism
• Los Angeles Tourism & Convention Board
• PIER 39
• Universal Destinations & Experiences
• Citadel Outlets
• Visit Tri-Valley
• Visit Greater Palm Springs
• Simco Restaurant Group
• Grand Hotel/Cupertino Hotel & Vidovich Winery Silicon Valley
• Marina del Rey Tourism Board
• Santa Monica Travel & Tourism
• Visit Fairfield
• Visit Santa Cruz County
• Visit Lake Tahoe
• Disney Destinations
• Visit Fresno County

India continues to be one of California’s fastest-growing international markets. In 2024, the state welcomed 569,000 Indian visitors, a number expected to rise to 587,000 in 2025, an increase of 3%.

Pre-pandemic, Indian travelers spent $1.3 billion across California. In 2024, spending reached $1.4 billion and is projected to hit $1.5 billion in 2025. Strong air connectivity continues to support this growth, with direct flights from Air India to San Francisco from Mumbai, Bengaluru and Delhi, and additional connections via leading international carriers.

Recently, Visit California launched its new Playful Journeys road trip campaign to help inspire visitation from India. Aimed at igniting wanderlust, the brand platform celebrates the thrill of the open road, scenic drives, and the feeling of freedom unique to California. The initiative expands on Visit California’s global brand identity, The Ultimate Playground, introduced in 2024, which positioned the state as the top destination for free-spirited and fun-filled travel.