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‘Vision for 2026 is smarter distribution, deeper collaboration & sharper execution’: Isha Goyal

Isha Goyal, Chief Executive Officer of STIC Travel Group, reflects on 2025 as a year defined by relentless momentum, rapid industry shifts and heightened competition. As the travel landscape becomes increasingly outcome-driven, she sees 2026 as a phase of purposeful growth anchored in collaboration and strong commercial execution.

Pallavi Sharma by Pallavi Sharma
January 27, 2026
in BOTT Spotlight

Looking back at 2025, it was a year of constant motion—across cities, countries, conversations and decisions. It was fast, demanding and deeply engaging. Every experience, whether rewarding or challenging, reinforced the importance of reflection, recalibration and hard work. The travel industry didn’t slow down; it became sharper, more competitive and far more outcome-driven—and that reality shapes my vision for 2026.

As we move ahead, my focus is on purposeful, focused growth—across markets, channels and segments—backed by collaboration and strong commercial execution. I believe this year aviation retailing in India will continue its shift from access-led distribution to outcome-oriented retailing, driven by intelligent GDS–NDC hybrid models, leaner operations and smarter feeder strategies from India’s emerging cities. Chartering, too, will evolve from a seasonal opportunity to a strategic, multi-year play, powered by MICE, cruise-linked travel and blended corporate-leisure demand.

Luxury cruising from India is entering a more mature phase—less about scale, more about curation, immersion and meaningful storytelling. At the same time, India’s outbound market is no longer waiting to be discovered; it is shaping global travel narratives and expectations.

For me, 2026 is about building better ecosystems, distributing smarter, collaborating deeper and executing sharper. Movement will remain our strategy, collaboration our leverage, and execution our survival. The intent is clear, the direction is set, and the work continues.

 

 

 

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