Shreya Shimpi
Importance of India Market
The Costa ships stand out for its world-class amenities onboard, wide range of food and beverages and well-appointed cabins – all at an exceptional value. The Indian market is crucial for us. Hence, all efforts are taken to give the Indian clientele unique travel experiences on Costa itineraries in Europe, Dubai and most recently, along India’s beautiful coastline. We in fact, had a successful India season in 2023 and look forward to further expanding our footprint in the local market.
Meeting evolving customer preferences
We focus on giving customised experiences for the Indian customer whether sailing in India or abroad. We have also been very successful in delivering bespoke itineraries, dedicated venues and teams for corporates, wedding groups and high net worth individuals. We are enhancing pre-cruise services with quicker check-ins in partnership with port authorities in the respective countries. Onboard, we’ve upgraded dining options, entertainment, and wellness programs on most of the ships to ensure a top-notch experience.
Using Technology
Costa is investing in smart technology for a seamless guest experience, including mobile apps for easy check-ins, enhanced Wi-Fi connectivity and creating more interactive onboard experiences.
Trends in Cruise Tourism
Key trends will include a rise in sustainable and eco-friendly cruises, increased demand for unique and off-the-beaten-path destinations, easy airline connectivity and greater emphasis on health and wellness offerings.
Sustainability in Cruising
We are committed to reducing our carbon footprint through energy-efficient ships running on LNG, waste reduction programs, and partnerships with the travel trade to promote sustainable tourism practices. Our latest ships Costa Smeralda and Costa Toscana are LNG fuelled. It reinforces Costa Crociere’s commitment to sustainable innovation by further contributing to the use of LNG applied to ships, a technology pioneered by Costa. Costa is also working on testing further innovations such as fuel cells and batteries with the aim of eventually achieving the first cruise ship with net zero emissions.
We are continuously innovating to provide unforgettable travel experiences while prioritizing sustainability and customer satisfaction. Do stay tuned for exciting new destinations and services that Costa Crociere is continuously launching.
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
