Unlike traditional fully hosted FAM tours, the initiative combined funding support from TTA with contributions from participating travel professionals. The model was designed to engage travel partners with a strong commitment to promoting Taiwan as a preferred destination for Indian travellers.
The seven-day programme brought together professionals from the leisure, groups, MICE and luxury travel segments. Participants explored Taiwan’s diverse tourism offerings through visits to Sun Moon Lake, Kaohsiung’s waterfront, Fo Guang Shan Buddha Memorial Center, Jiufen Old Street, Taipei 101 and Longshan Temple.
The itinerary also featured high-speed rail travel, indigenous cultural experiences, whale and dolphin watching, tea tourism, traditional arts, night markets, premium shopping and site inspections of selected hot-spring resorts. The programme highlighted Taiwan’s potential across leisure, group, MICE and luxury travel segments.
Speaking about the initiative, Paul Shih, Director – Singapore Office, TTA, said the objective was to create a platform where travel agents could become stronger destination advocates through personal experience and deeper engagement.
“Travel trade remains one of the most influential channels in destination marketing. When travel professionals experience a destination with genuine intent, the impact extends far beyond the duration of the visit. They return with confidence, knowledge and the ability to inspire their customers,” Shih said.
The co-funded model marks a shift from familiarisation programmes based entirely on sponsorship towards a partnership-driven approach built on shared commitment. According to TTA, the initiative attracted professionals keen to develop Taiwan-focused travel products and strengthen the destination’s visibility in the Indian market.
The programme forms part of Taiwan’s continued efforts to deepen its engagement with the Indian travel trade and adopt innovative marketing strategies to generate sustainable demand from India.
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