The strategic alliance aims to facilitate the travel agent ecosystem with hassle-free travel package processing and increased revenue growth
In a recent development, Gurgaon-based revolutionary travel fintech company SanKash and India’s leading online travel aggregator Travel Boutique Online entered into a strategic partnership. The association will enable the travel agents operating both online and offline to fast track the processing of their travel packages without any hassles and drive double-digit revenue growth.
Aiming to make holiday trips a part of the simple and accessible pleasures of life, SanKash comes as a revolutionary travel fintech company that focuses on helping Travel Agents and Tour Operators provide pay-in-parts / monthly EMI solutions for their travellers. Through this unique value proposition, it intends to create best-in-class customer and partner focused affordability solutions for the travel industry. Sankash is a B2B service that makes payment (loan disbursement) to travel agents bank account instead of customers account, thus empowering the travel agent but enabling customers to travel.
Travel Boutique Online is India’s largest B2A travel portal that enables travel partners to serve their customers efficiently, with the right pricing and inventory.The portal delivers a wide range of travel solutions for its existing 45,000 + travel agents and tour operators across India including metro cities like New Delhi, Mumbai, Chennai and Kolkata to help them take their business to new heights.
While TBO will bring its reach and distribution, SanKash will contribute its entire payment know-how, operations and technology to the travel agents associated with TBO. They can adopt SanKash’s Monthly Payment Plan and help customers book their dream vacation packages, which will eventually increase their customer uptake and upsell services without money becoming an issue.
Commenting on this association, Akash Dahiya, Co-founder of SanKash said,“We are thrilled to team up with TBO as both of us are tech-first & only travel focused B2B platforms this synergy seemed inevitable. With SanKash offering affordable payment plans, travel partners can get their customers to make faster travel decisions and even increase the trip value, thereby augmenting their sales. This means, even the small-town travel operators struggling to meet their daily needs can implement and integrate SanKash’s services to boost conversions throughout the entire purchase funnel and drive double-digit revenue growth. Meanwhile, for the travellers, SanKash is making travel more accessible, affordable and fulfilling by offering flexible, pay-over-time payment choices.”
As part of the partnership, TBO picked up minority stake in SanKash to drive the travel company to the next stage of growth.
Ankush Nijhawan, Co-Founder of TBO said, “We are excited with this alliance considering SanKash’s ambitious target of making funds and budgets no longer an impediment to travel. Apart from providing an alternative to standard payment options, this partnership will improve important travel marketing metrics including conversion, booking value, channel loyalty, cross-selling, and ancillary revenue for travel agents in order to process travel packages without any hassles and make their business flourish.”
Not just another payment option, SanKash opens ‘a way to sell’ for all travel partners. The platform has already registered a significant traction, in last 6 months of launch, with over 350 travel partners across 32 cities utilizing its services; including some key partners like Thomas Cook, OYO, Veena World, TUI India and online marketplace like Tripshelf and it is now poised to reach 90,000 Travel Partners across the country through its distribution model, enabling them to amplify their business growth. Its ultimate idea is to promote the habit of travel consumption within the country and use SanKash as a smart payment tool for both travellers and travel agents / tour operators.
