In many cultures, light has been a symbol of consciousness and spiritual illumination. Indians have always followed the principle of how a new morning, brings a new hope, a new day, full of positivity and productivity. Since ancient times, Indians are familiar with Surya Namaskar (salutation to the sun), a popular yoga asana which is known to express gratitude to the sun for sustaining life on this planet.
Similarly, New Zealand too celebrates mornings, and to signify this, Tourism New Zealand launched its new global brand marketing campaign creative, ‘100% Pure Welcome – 100% Pure New Zealand’ in India.
Inspired by the fact that New Zealand is one of the first places to see the sunlight of a new day, Tourism New Zealand, as a part of 100% Pure Welcome – 100% Pure New Zealand, has released a content series with ‘Good Morning World’ messages shared by locals welcoming visitors from their favourite spots across the country. The campaign showcases what makes New Zealand unique as a holiday destination – the warm and friendly people, stunning landscapes and variety of things to do.
