Tourism Malaysia, in collaboration with the Malaysian Indian Travel & Tours Association (MITTA), announced the successful culmination of its extensive roadshow. Following successful events in Trivandrum on September 23, Calicut on September 25, and Bhubaneswar on September 27, the roadshow concluded in Guwahati yesterday. This initiative marks a significant step in strengthening Malaysia’s presence in the Indian travel market and promoting its diverse tourism offerings.
The roadshow aims to foster deeper connections with travel agents and highlight Malaysia’s appeal as a premier travel destination. Ahmad Johanif Mohd Ali, Director, Tourism Malaysia Delhi, emphasized the importance of this event, stating, “Our roadshow is a strategic move to engage directly with Indian travel agents. We are eager to showcase Malaysia’s vibrant culture, stunning landscapes, and exceptional hospitality, ensuring that travel agents have the latest information to offer their clients.”
A key feature of the roadshow will be the participation of 25 prominent Malaysian hoteliers and travel agents. These industry representatives will engage in one-on-one business meetings with their Indian counterparts, fostering collaborations and exploring new opportunities. The initiative also serves as a prelude to the much-anticipated Visit Malaysia 2026 campaign, which aims to position Malaysia as a top global travel destination.
Noriah Jaafar, Director, Tourism Malaysia Mumbai, commented, “With direct flight connections from major Indian cities, including the recently resumed service by Air India after a 16-year hiatus, Malaysia is more accessible than ever. Our roadshow is designed to highlight the ease of travel and the multitude of experiences Malaysia offers to all types of travellers.” The diverse tourism offerings in Malaysia cater to a wide range of interests and demographics. Whether it’s a family vacation, a romantic honeymoon, a solo adventure, or a cultural exploration, Malaysia has something for everyone. Shahrim Tan, Deputy Director, Tourism Malaysia Chennai, added, “Malaysia’s rich cultural heritage and modern attractions make it an ideal destination for Indian tourists. We are excited to introduce our unique travel experiences and hospitality to more Indian travellers through this roadshow.”
This roadshow will also spotlight the excellent connectivity provided by airlines such as Malaysia Airlines, Batik Air, AirAsia, and Indigo. The presence of these airlines, along with the renewed Air India service, underscores Malaysia’s commitment to offering seamless travel options to Indian tourists. Dato Aruldass.A, President of the Malaysian Indian Travel & Tours Association (MITTA), remarked, “Our collaboration with Tourism Malaysia and the engagement of Malaysian travel professionals will offer invaluable insights into the opportunities for Indian travellers. We are enthusiastic about the potential partnerships and the growth of tourism between Malaysia and India.”
The roadshow is expected to generate significant interest and enthusiasm among Indian travel agents, providing them with a comprehensive understanding of Malaysia’s offerings. By bridging the gap between Malaysia’s tourism industry and Indian travel professionals, the event aims to drive increased travel to Malaysia and contribute to the success of the Visit Malaysia 2026 campaign.
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