On April 18, 2024, the Tourism Authority of Thailand (TAT) welcomed many Indian tourists, who arrived as part of an incentive group organised by Brilvoice International. Led by Miss Thapanee Kiatphaibool, the Governor of TAT, Mr Chattan Kunjara Na Ayudhya, the Deputy Governor for International Marketing (Asia and South Pacific), Mr. Phuriphan Bunnag, the Senior Vice President of The Thailand Convention & Exhibition Bureau (TCEB), and Police Major General Phongsayam Meekhanthong, the Deputy Commissioner of The Tourist Police Bureau, were honoured to attend and welcome the group at the Challenger Building, IMPACT Exhibition and Convention Centre, Muang Thong Thani.
According to Miss Thapanee Kiatphaibool, the Governor of TAT, Indian incentive tourists are a highly significant potential group that TAT must actively support and promote in order to increase the number of tourists to reach the target of 2 million people by the end of 2024. Thailand is well-prepared with products, services, and facilities to cater to this group of tourists, offering them unique travel experiences. A globally-renowned celebration such as Songkran would create a memorable experience for travellers.
Brilvoice Ltd., a prominent Indian travel management business, is responsible for organising incentivise training programs globally. “Aiming to attract a substantial number of Indian visitors, we have organised a Product Training & Sale Motivational Programme activity in Bangkok from 18-23 April 2024”. This event involved the participation of over 8,000 Indian tourists from 25 different nations. Additionally, certain participants have intentions to explore popular tourist destinations in Thailand.
In 2023, Thailand received a total of 817,914 international tourists who were visiting for MICE (Meetings, Incentives, Conferences, and Exhibitions) purposes. Out of this number, Indian tourists accounted for more than 231,120, which represents almost 28% of the market share. Furthermore, starting with the onset of 2024 up until now, a total of 564,024 Indian visitors have visited Thailand, placing them among the top 5 international tourists to go to the country. Thus, India can be regarded as a significant market that consistently generates huge revenue to Thailand.
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