South India represents a key source market for Thomas Cook & SOTC Travel, already contributing over 45% to the companies’ business to the Himalayan Kingdom of Bhutan, and growing. However, the significant challenge is the lack of direct air connectivity from India’s southern region, resulting in both an increase in cost (approximately 15%), and inconvenience (multiple flights, changing airports/terminals, multiple check-ins and baggage drop/collection, etc). This gap formed the genesis of the companies’ Blue Ocean strategy – with the launch of special charters to Bhutan from Bengaluru.
Bengaluru represents a strategic gateway, giving Thomas Cook and SOTC increased access via a hub and spoke model, to the powerful and growing source markets – of not just Karnataka, but also the larger Southern region.
The Thomas Cook and SOTC Bhutan charters include group tours (GIT), individual travel (FIT) and ad-hoc groups, in a focussed endeavour that targets multigenerational families, groups of friends, couples/honeymooners and Young India.
Bhutan is known to be one of the happiest and greenest countries in the world and the first carbon-negative nation. The destination offers travellers spectacular scenic vistas, distinctive monasteries, romantic hotspots, nature reserves, Himalayan terrain and lush green valleys, rejuvenating hot-stone baths; with its unique culture and its warm welcoming people being a strong USP. Bhutan offers something for every discerning traveller.
Unique Experiences:
The Companies’ Bhutan Charter product includes handpicked experiences: a visit to Bhutan’s most sought after monasteries- Taktsang Palphug, Rinpung Dzong, the ancient Punakha Dzong; exploring the weekend market in Thimphu; learning archery; hot stone therapy at natural hot springs; sightseeing near Bhutan’s oldest walking suspension bridge – the Punakha Suspension Bridge. The tour also includes local Bhutanese meals, lunch at a farmhouse, beer tasting with snacks at Paro; and a local Bhutanese guide throughout the tour.
Outdoor/adventure and nature enthusiasts get to experience the adrenalin rush of white water rafting at Po Chu and Moochu confluence or kayaking at Wang Chhu; a trek to the Taktsang Palphug Monastery (Tiger’s Nest Monastery); bird watching to witness over 600 species of rare birds.
To reassure and support customers, all Thomas Cook and SOTC’s charters to Bhutan will be accompanied by the Companies’ expert tour managers from Bengaluru.
Tour Highlights:
- Charter departures: April and May 2024
- Duration of tour: 8 days
- Destinations included: Thimpu, Punakha and Paro
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Innovation is in our DNA, and the launch of our exclusive charters from Bengaluru is a smart strategy to leverage the growing interest towards the Himalayan kingdom of Bhutan. South India has contributed the largest share to Bhutan and is a significant and growing market that we intend to tap via the launch of our charter departures. To inspire customers from this high growth market, we have designed a unique portfolio of products that offer the best of Bhutan. Bengaluru was chosen due to its central location and ease in connectivity across key source markets of South India.
Bhutan is truly a hidden gem and perfectly in sync with India’s rapidly evolving new age customers. The beautiful country is a harmonious blend of unique history, culture, breath-taking natural beauty, architecture, adventure, gastronomy and more.”
Mr. Daniel D’souza President & Country Head – Holidays, SOTC Travel Limited said, “2024 marks the 75th anniversary of SOTC, and our announcement of charter departures to Bhutan is a first mover to capitalise on the uptick in demand. Our newly launched charter departures to Bhutan with Bengaluru as the gateway, offers our travellers from South India the benefits of ease and convenience with direct and exclusive flights to the destination.
Based on customer feedback, we have included experiences that are different from our traditional products.
We are working closely with Bhutan Tourism and key local partners and will continue to enrich our products to delight Indian customers.”
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
