Tell us something about your properties.
We are a hotel chain company. Presently, we have fifteen hotels in Rajasthan and one in Gujarat. We have covered almost all major tourist attractions in Jaipur, Jaisalmer, Ranthambore, Kumbalgarh, Udaipur, Jodhpur and Sasangir in Gujarat etc. We have four-star luxury properties with around 50 to 100 rooms across all over hotels. We cater to all wedding and MICE requirements. In a year, we do almost 100 weddings across all our hotels. We are very strong in the domestic market. We are based out of Ahmedabad (hub of domestic tourism) and have our sales offices in Mumbai, Delhi, Jaipur and Udaipur. Before the pandemic, we were doing almost 40 per cent inbound business. We are dealing with major foreign tour operators in India and abroad. The best time to visit Rajasthan is from October to March. But some of our properties like the ones in Udaipur and Kumbalgarhhave occupancies throughout the year. April to June is a good time to visit Ranthambore and other wildlife parks as the sighting of animals becomes a lot easy due to dry forests. Most of our properties are located on the outskirts of the cities which are spacious and luxurious with a great ambience which gives it a rustic feel.
Which according to you is one of your best properties?
That is difficult to answer since all our properties are built in heritage style. However, The Jaibagh Palace in Jaipur, The Desert Palace in Jaisalmer and Gir lion Safari camp in Sasangir, Gujarat are one of our most exquisite properties.
How is the business picking up after the pandemic?
After the Pandemic, the domestic market has been picking up since July. The Average Room Revenue which was earlier 3500 has now increased to 5500. We have seen a change in the occupancy levels too. Earlier it was more of leisure travel but now even the corporate and educational segment is booming. We have had almost 5000 to 6000 student travellers. We feel that we shall bounce back to pre-pandemic levels by August 2023. The staycation trend which started after the pandemic is still on but has declined. People have been working remotely from our properties but it has now reduced since offices have opened.
What is the USP of your hotel chain?
We provide service with a personal touch like I say DIL SE . You will never hear our staff say no. Meals are provided at odd hours as well. All our properties are built in open areas. We provide a homely feeling to our guests and unparalleled hospitality. Since we have fifty to 100 rooms, it becomes lot easier to manage.
What initiatives are being taken in terms of sustainability?
We are adopting an eco-friendly approach. We have discontinued the use of plastic. We aim at generating employment opportunities for the local people and artisans. We endeavour to support and sustain the local economy.
How strong is your F&B business?
We lay a great emphasis on natural foods. Meals are cooked in a traditional and homely style with authentic taste and flavours. You will experience authentic taste, especially at our properties in Udaipur and Jaisalmer. You will find the best ‘Ker Sangri’ at our hotel in Jaisalmer. Along with great service and hospitality, our aim is to provide the best culinary experiences to our guests.
Any new properties coming up?
We are starting a new resort in Jawai in Diwali this year.