Dear Readers,
Covid completes two years this month and the World around us has changed forever. What the human race endured in the last 24 months is nothing short of heroic and will be remembered many many years from now. Lives were lost, loved ones gone too soon, businesses closed shop, professions got changed, education took a new turn – what gave us solace during these harsh times were our homes – Work from home, study from home, business from home, exercise form home, cook from home, design from home… Our home became our World. Did we say a special thank you to the Woman / Women who held our homes together during this challenging time?
Women are superheroes. The glue that holds not just a family but also a workplace together. The multi-taskers who silently took on the additional tasks of handling work of home and work from home. The world is nothing without a Woman. They are the ones who keep the cycle of life going. She is a mother, a sister, a daughter, a wife… She is a mentor, a working professional, a philosopher, a guide, an entrepreneur, a marketing leader, pilot or simply anything she chooses to be…
This Women’s Day, BOTT India (Business of Travel Trade India) wants to Salute the Journey of Women in Travel Tourism Industry. We at BOTT strongly believe that every woman is an inspiration and given the challenging times we are in currently, we want to motivate every professional by telling her, she is not alone in her struggle and that the world salutes her courage.
From heading an Association to sitting atop of a big conglomerate, running a hotel or a multi-national firm, being an entrepreneur to running a team – the arduous and challenging journey got more difficult in the Covid times as Women across the travel tourism sector struggled to maintain the work-life balance. So this Women’s Day, BOTT Magazine aims to highlight their Journey. BOTT Women Special Issue, covering more than 30 Women Tourism Professionals, has highlighted their struggle during the recent challenging times and how Women from all walks of Travel and Tourism Industry worked hard to stay afloat and perhaps even make the most of this time.
Read on to know all about their struggle and success along with a details of an ‘Action Plan’ shared by 10 trade associations on what they plan to do to revive tourism. Please do share your feedback / praise and criticism with us at priyanka@bottindia.com
Happy Reading!
PRIYANKA SAXENA RAY
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