The Fern Hotels and Resorts, India’s leading environmentally sensitive hotel chain in association with National Geographic Traveller India & Aabid Surti (Drop Dead Foundation) has started an initiative “Fern Saves Water”. The main purpose of the initiative is to fix leaking taps in houses across India for free of cost. The company is aiming to saving 100 million litres of water in a year.
The CEO of the company, Suhail Kannampilly informing about the campaign said, “Taking forward the legacy of Shri Aabid Surti & considering the acute shortage of drinking water across different parts of the country, all the Fern hotels are stepping out to do their bit by saving every drop they can“. Explaining further he elaborated, “Each hotel will go to various housing societies as well as individual homes in their vicinity and look for leaking taps and will fix the leak.
We have already carried out this initiative in 7 cities – Hyderabad, Jaipur, Kolkata, Mumbai, Pune, Rajkot and Ranthambore across five states, Suhail added. Explaining as to how they have reached this figure he mentioned that each fixed tap saved around 1,000 litres in a month, this way if we were able to fix 10,000 taps we would be able to save more than 100 million litres/per month.
“The people across all the cities where the campaign has been carried out have given a very good and encouraging response. It was a little challenging in Hyderabad; the area we covered was the old city area where people were a bit apprehensive in allowing us inside their homes”, a team member who has visited various cities said while sharing her experiences. Ibiza The Fern Resort & Spa at Kolkata carried out a massive exercise in several villages around the resort and was able to fix close to 100 leaking taps. Similarly, Amanora The Fern, Pune and The Fern Residency, Rajkot also carried out a very successful campaign.
The company has also created a web page where individuals who want to help or need help can fill in the details and a hotel representative from that area will contact the person and fix an appointment to do the needful. The company’s website www.fernhotels.com has a new landing page which will enable any individual who wishes to conduct this activity in his area. Details of each exercise along with the water saved, images & videos are online on ddf.fernhotels.com.
