Shreya Shimpi
What are Taiwan Tourism Administration’s expectations for tourism growth from India in the upcoming year?
Taiwan Tourism Administration (TTA) anticipates further growth ranging from 10 to 50 per cent compared to 2019 figures. To achieve this objective, the administration has established an office in Mumbai located at Raheja Platinum on Andheri-Kurla Road, a landmark business hub in Mumbai. The Taiwan Tourism Information Centre (TTIC) in Mumbai was opened on February 07, 2024 and is a one-stop shop providing information related to travel, tourism, and hospitality in Taiwan. It offers information on visas, MICE (Meetings, Incentives, Conferences, and Exhibitions), access to brochures and collaterals on Taiwan, a picture and video gallery, special event information, and support to companies selling Taiwan. It also serves as a meeting space for discussions, aiming to build a strong connection with travel agents in Mumbai.
What promotional strategies are being implemented to increase Taiwan’s appeal as a tourism destination in the Indian market?
Presently, Taiwan Tourism Administration is focused on achieving full recovery and enhancing non-stop airline services. Recognizing that many Indian travellers perceive Taiwan primarily as an IT destination, efforts are being made to shift this perception. I always say that ‘IT’ stands for India-Taiwan as they have a strong connection with the IT industry. The administration plans to invite media and key travel agents on Familiarization trips (Fam trips) to Taiwan, aiming to encourage them to promote Taiwan as a tourism destination. Additionally, various online and offline campaigns offering incentives to Indian travellers are being launched. Notably, there is currently a significant lucky draw campaign titled ‘Taiwan the Lucky Land’ for FIT (Free Independent Traveller) travellers, offering attractive travel prizes worth NT$5000.
What is the vision of Taiwan Tourism Administration for the year 2024?
The vision for 2024 is to achieve a growth rate ranging from ten to fifty per cent in tourism from India. To realize this vision, Taiwan Tourism Administration aims to increase cooperation and collaboration with industry partners. By fostering stronger partnerships, the administration seeks to maximize outreach and achieve its growth targets for the year.
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