The Taiwan Tourism Administration has undertaken a well-planned series of events and campaigns aimed at creating a 360⁰ destination marketing and visibility. Particular attention has been paid to strengthen partnership with the Indian trade. Paul Shih, Director of Taiwan Tourism Administration, Singapore office, shares more.
Priyanka Saxena Ray
Indian tourist footfalls & growth
Since its endeavour to build strong tourism ties with India launched early last year, Taiwan Tourism Administration (TTA) has witnessed a robust growth in Indian tourist arrivals. Taiwan saw a strong 20% growth in 2024 in Indian visitor arrivals, with the year-end numbers surpassing 38,000 tourists. With India’s outbound growth for the year 2024 reaching almost 8.5%, Taiwan’s share of this growth pie was, at over 20%, nearly 2.5 times more, last year. TTA is very bullish about India’s outbound potential for Taiwan.
Key promotional strategies
TTA has undertaken a well-planned series of events and campaigns aimed at creating a 360⁰ destination marketing and visibility. As part of its global promotion campaign, Taiwan has recently launched the 3.0 version of Taiwan’s tourism brand, “TAIWAN – Waves of Wonder,” highlighting the evolving destination story wherein visitors can experience the unique charm of traveling in Taiwan throughout the four seasons and experience Taiwan in all its hues and colours.
The new version of the brand integrates images of Taiwan’s mountains, oceans, highways and railways, presenting a wave-like design to convey the seasonal highlights of the destination showing that Taiwan is diverse and beautiful, while emphasizing its year-round hospitality towards visitors.
New visa measures / air connections
Taiwan boasts of a very facilitative Visa programme for Indian travellers starting from e-Visa with valid or expired visas to the UK, USA, Japan, Australia, New Zealand, Canada, Korea, EU and Schengen countries. Taiwan also offers Group visa for more than 5 people through designated travel partners in India.
Besides, Taiwan is very accessible through aviation hubs like Bangkok and Hong Kong, and the resumption of flights between India and Taiwan will only further boost accessibility.
Meanwhile, for 2025, TTA will continue to focus on incentives coupled with the luxury travel segment from India through various strategic campaigns like those undertaken in 2024 and continuing to work closely with the travel trade, ensuring Taiwan remains a top travel choice.
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