The event brought together leading travel professionals, tourism stakeholders, and industry decision-makers for an insightful presentation on Louisiana, one of America’s most vibrant and culturally rich destinations.
Shreya Shimpi
Louisiana is a melting pot of culture, history, music, festivals, and a plethora of distinctive experiences that are relatively unexplored by Indian travellers. An exclusive Business Networking Lunch was jointly hosted by the Travel Agents Federation of India (TAFI) – Western India Chapter and the Louisiana Office of Tourism, USA, in Mumbai to educate TAFI members about the myriad offerings of the destination. The session featured a destination presentation on Louisiana’s unique tourism offerings, including its world-famous festivals, music heritage, culinary experiences, iconic attractions, and the latest developments relevant to the Indian outbound travel market.
Shivali Suri, Senior Vice President-Marketing, Sartha, said,” The idea behind this event is to showcase Louisiana to the travel trade and to introduce it as a new destination for the customers. Louisiana has a great deal to offer, including rich culture, distinctive food, outdoor activities, vibrant festivals and year-round celebrations. The food scene would be relatable to the Indian travellers as its bold and flavourful cuisine reflects strong Spanish and French influences. Louisiana offers a unique set of experiences which are quite distinct from the other parts of the United States, giving travellers a chance to explore something beyond the usual American travel itinerary.”
Speaking to BOTT in an exclusive interaction, Jay Kantawala, Chairman-TAFI Western India Chapter, said, “We have organised this event to educate our members about the various offerings that Louisiana has to offer as a tourist destination.We look forward to great participation and understanding about this region as it will help us promote it better to our customers.”
Known as the birthplace of Jazz, Louisiana captivates the traveller with its unique confluence of culture, delightful gastronomy, vibrant festivals, outdoor activities and a rich history, staying true to its tagline-’Feed Your Soul’.
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