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T&A Consulting to represent Tourism Western Australia in India market

T&A Consulting has been appointed as the official Indian Marketing Representative for Tourism Western Australia (TWA) through a competitive tender bid process. T&A Consulting will be responsible for defining and executing TWA’s trade marketing and public relations in market as of Monday 28 November for an initial six-month period.

Pallavi Sharma by Pallavi Sharma
November 29, 2022
in Bott Short News

Commenting on the appointment, Tourism Western Australia Managing Director Carolyn Turnbull said, “We are excited to have T&A Consulting as our partner in India to promote TWA’s value proposition to tour operators, online travel agencies and consumers at large. The team at T&A demonstrated a deep understanding of TWA’s positioning and proposed an integrated approach that will elevate Western Australia in the minds of Indian travellers. We look forward to working with them.”

Tarun Gupta, Global Managing Partner at T&A Consulting says “T&A is delighted to work with Tourism Western Australia as their partner in India. Both countries have vastly expanded areas of collaboration and tourism is a key enabler for the people-to-people connect. Western Australia with its immense geographical beauty, rich historical lineage and of course the vibrant metropolis of Perth provides a compelling proposition for the Indian traveller.”

 

About Tourism Western Australia:

Tourism Western Australia is the WA Government agency charged with promoting Western Australia as an incredible holiday and events destination. Our job is to inspire more people to visit WA from Australia and around the world.

We do this by marketing the state to the world through innovative campaigns; developing, attracting and promoting major sporting, arts, cultural and business events; and working with government and the tourism industry to improve access, accommodation and tourism experiences for our visitors.

Tourism WA promotes Western Australia as an incredible holiday destination in 11 key international markets: China, Continental Europe, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, the United Kingdom and the United States of America.

Our goal is to grow the number of international visitors to WA and encourage them to spend more, stay longer and travel further around the State.

About T&A Consulting:

Incepted in India in 2006, T&A Consulting is a reputable global consulting practice to government economic development agencies, businesses, academic institutions, hotels and tourism boards across Europe, Asia, Africa, and the Americas.

Headquartered in Gurgaon, India, with a pan-India presence in Mumbai, Bengaluru and Chennai, T&A Consulting has a global footprint with a subsidiary in Toronto (covering the Americas), and representative offices in Belfast (covering the United Kingdom & Republic of Ireland) and Berlin (responsible for continental Europe).

T&A is currently engaged with over 15 countries and their trade and investment promotion organizations, hotels and tourism boards and has assisted over 700 overseas entities towards their international expansion.

The enthusiastic and committed tourism team at T&A has the experience and expertise of handling sales and marketing and public relations activities for tourism boards, hotels and DMCs of Singapore, Australia, Indonesia, Hungary, Reunion Island and Ireland.

 

 

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