The partnership brings together Scenic Group’s award-winning luxury river cruise brands with STIC’s extensive market expertise, trade relationships and distribution network in India. The shared focus will be on building brand awareness, strengthening trade engagement and growing the luxury river cruise category for HNI Indian travellers.
Anthony Laver, General Manager, Sales & Marketing, APAC, said “India is an important growth market for Scenic Group, and the partnership with STIC marks a significant step in our APAC strategy. STIC’s strong market presence and deep understanding of the Indian travel trade make them the perfect partners to build a solid sales base for Scenic and Emerald Cruises in India. We are pleased to be working with their experienced and professional team to secure long-term growth in the India market.”
The partnership will see STIC work closely with Scenic’s APAC team to expand the Scenic and Emerald Cruises brands across key market segments in India. The particular focus will be on travel advisors, tour operators and other key trade partners. The collaboration will also support product training and provide the trade with the resources to effectively present luxury river cruising to their clients.
Isha Goyal, Executive Director and CEO, STIC GSA Services Private Limited, said “We are delighted to bring Scenic and Emerald to the Indian market and see significant potential for both brands. Our team will focus on building strong trade partnerships, driving awareness and developing the business across India. With our market expertise and Scenic Group’s exceptional luxury cruise offering, we are confident this partnership will deliver strong and sustainable growth.”
STIC will lead the brands’ sales and market development activities in India, working with its established network of travel partners to identify new opportunities, strengthen distribution and drive demand for Scenic and Emerald’s river cruise experiences.
Dominic Tan, Regional Sales and Marketing Manager, APAC, Scenic Group, said “We will be working closely with STIC to build the brands, strengthen trade engagement and convert opportunities into new business. Our team will focus on supporting our partners with the product knowledge, tools and marketing activities needed to grow Scenic and Emerald across India.”
Scenic Luxury River Cruises and Emerald River Cruises offer travellers the opportunity to explore some of the world’s most sought-after destinations by river, with land extensions also available. We combine immersive destination experiences with exceptional service, sophisticated onboard experiences and carefully curated itineraries. Scenic is recognised for its all-inclusive luxury river cruise experience, while Emerald offers a premium contemporary approach to river cruising, providing travellers with choice and flexibility across a range of European and Asia river journeys.
With Indian travellers increasingly seeking distinctive, experiential and premium holidays, the partnership is designed to position river cruising as an attractive option for discerning travellers, looking to combine destination discovery with comfort and convenience.
The partnership forms part of Scenic Group’s broader strategy to strengthen its presence across the Asia Pacific region, with its Singapore-based APAC team supporting the development of the Scenic and Emerald Cruises products across key regional markets.
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