The Singapore Tourism Board (STB) continues to bring the Passion Made Possible[1] brand to life in India, this time, with a series of engaging activities at the Singapore Weekender in Delhi. As part of its second phase promotions of the brand to highlight the Passion Tribes of Culture Shapers, Socialisers and Action Seekers, the STB has partnered with the St+art India Foundation for a three-day experiential festival which will be held in Delhi from February 15 – 17, 2019 at Lodhi Colony, KONA and antiSocial outlet at Hauz Khas.
The Singapore Weekender
Since the launch of the Passion Made Possible brand, the STB has embarked on a series of marketing campaigns and activations to showcase Singapore’s passions and talents through storytelling, and to allow visitors to discover a deeper side to Singapore as a destination. This year, the STB, in collaboration with the St+art India Foundation, will launch a special project titled “Singapore Weekender” as part of the St+art Delhi 2019. Please see Annex A for more information on St+art Delhi 2019.
Mr. Chee Pey Chang, Assistant Chief Executive (International Group), STB said, “Singapore and India share long and deep connections on many fronts. India continues to be the third largest source market for tourist arrivals into Singapore. We want to continue enticing travellers from India with a storytelling approach for our brand “Passion Made Possible”. Singapore has a rich art, culture and music scene that we wanted to bring to the fore, and our artists at the Singapore Weekender will help bring a glimpse of this to the Indian audience.”
Elaborating more about the Singapore Weekender, Mr. GB Srithar, Regional Director (South Asia, Middle East & Africa), STB, added, “STB is happy to partner with St+art India Foundation and Impressario Group, for the second time. We share the passion of bringing art and some entertainment to public spaces, engaging a wider audience in innovative ways. Delhi has a vibrant art, heritage and cultural scene and our dozen passionate talents from Singapore are looking forward to delighting the audiences in the city with their artworks and installations. Atypical Singapore, an art and augmented reality (AR) technology showcase launched by the STB as part of its latest Passion Made Possible campaign and has travelled to cities of Moscow and Yangon, will be part of the programming for Singapore Weekender. We are excited and are looking forward to seeing both Singaporean and Indian talents coming together to showcase their best works and creating new artistic possibilities. By presenting Singapore in a different light through the passions of Singaporeans, we are welcoming travellers from India to live up their passions – be it art, music, travel, adventure or food in our city.”
