Anjali Pokhriyal
Sharjah and India: A Historic Bond
Sharjah’s unique appeal lies in its diversity and proximity to a range of experiences. The bond between India and Sharjah spans over 500 years, rooted primarily in trade. This exchange has not only driven commerce but has fostered deep cultural ties, with Indian influences seamlessly integrated into everyday life in Sharjah. Even many traditional Emirati dishes reflect Indian culinary influences, albeit with milder spices to suit local tastes.
The connection between Sharjah and India extends to tourism as well. Since 2014, we have been actively promoting Sharjah in the Indian market, and the response has been overwhelmingly positive. Indian tourists account for around 11% of our total hotel guests, making India one of our top four source markets.
Transformative Tourism Projects in Sharjah
Guided by the vision of His Highness Dr. Sheikh Sultan Al Qasimi, Sharjah has embarked on several groundbreaking tourism projects. One standout initiative is Sharjah Safari, the largest safari outside of Africa, covering an impressive 9 square kilometres. This state-of-the-art experience is home to endangered species such as black and white rhinos, Arabian leopards, and more. What sets this project apart is our commitment to creating natural habitats for the animals, offering visitors an immersive and conservation-focused experience, rather than a traditional zoo setting.
In addition to wildlife conservation, we have made significant investments in infrastructure, particularly in connecting Sharjah city to the east coast through new highways and tunnels. What was once a two-hour drive to destinations like Kalba and Khor Fakkan now takes only 50 minutes. This development has made these eastern cities more accessible, unlocking new eco-tourism opportunities.
One of our core values is preserving Sharjah’s identity and heritage. While we’re developing world-class attractions, we remain dedicated to showcasing our cultural roots. Our over 50 museums, which include some of the region’s most significant archaeological sites, are a testament to our rich history. Unlike many commercial tourist destinations, we keep entry fees low because, for us, the return on investment lies in the knowledge shared and the unforgettable experiences created.
Sharjah: A Hub for Luxury Experiences
Sharjah offers a range of luxury accommodations that cater to the discerning traveller. Al Bait Hotel, for instance, is a heritage property located in the heart of old Sharjah. With just 70 rooms, it provides an intimate experience, blending modern amenities with an authentic glimpse into Emirati heritage.
In the desert, Al Faya Retreat stands as a secluded luxury resort with only five rooms and a sprawling Himalayan salt spa, offering exclusivity and privacy. For those seeking an eco-friendly experience, the Kingfisher Retreat on the east coast offers luxurious tented accommodations set amid serene mangroves, providing guests with a unique connection to nature.
Commitment to Sustainable Tourism
Sustainability is at the core of Sharjah’s tourism initiatives. Whether it’s the Sharjah Safari or eco-conscious resorts, we strive to create experiences that are enriching for visitors and environmentally sustainable. Our focus on sustainability also extends to supporting local communities, providing employment and business opportunities, particularly in Sharjah’s central regions.
India remains a growing market for us, with increasing demand for luxury tourism products. Sharjah offers Indian travellers something different—cultural immersion, eco-tourism, and heritage-rich experiences, rather than the typical shopping and commercial tourist spots. With over 1,100 flights per week between the UAE and India, and just a two-hour flight from Mumbai, Sharjah is a convenient and attractive option for Indian travellers seeking an authentic connection with the UAE’s history and culture.
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
