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Sarova Hotels & Resorts strengthens India focus after successful 2025

Sarova Hotels & Resorts Kenya is strengthening its engagement with the Indian travel trade following a strong performance in 2025, with FIT, group travel and the fast-growing MICE segment driving demand from the market.

Somya Deep by Somya Deep
March 20, 2026
in Industry Insight

By Priyanka Saxena Ray

Sarova Hotels & Resorts and Aviareps India recently hosted a MICE networking dinner in Mumbai, bringing together around 30 leading MICE agents and key media representatives, following the OTM 2026.

The evening was marked by warm hospitality, curated drinks and dinner, and engaging conversations in a relaxed setting that encouraged networking and stronger industry relationships. Hosted with gratitude and warmth, the gathering reflected Sarova’s appreciation for its partners and the strength of its long-standing industry connections.

Sarova Hotels & Resorts Kenya celebrated a strong 2025 and is now setting its sights on deeper engagement with the India market in 2026. While the brand has historically been strong in the FIT and group travel segments, MICE has now emerged as a significant new focus area with a clear strategy behind it.

Speaking on the momentum, Mita Vohra, Board Director, Sarova Hotels & Resorts, said, “I am deeply grateful for the overwhelming support we received from the Indian travel trade in 2025. It truly has been such a formidable and fast to open up! As we look ahead to 2026, our focus will be on deepening our presence in the existing markets that have shown strong potential, while also exploring newer markets across India. We truly value our trade partners and look forward to continued collaboration and shared growth in the year ahead.”

In an exclusive chat with BOTT, she further shared that Sarova Hotels & Resorts has come a long way, upholding a rich legacy of over 50 years. Several properties are currently undergoing transformations and will soon welcome guests with an enhanced range of services and elevated experiences. She added that India continues to hold a special place in the brand’s growth journey and future plans.

 

 

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