In her role, Pandit will lead corporate communications, public relations, brand strategy, content and reputation management across ASPHL’s portfolio, including THE PARK Hotels, THE Park Collection, Zone by The Park, Zone Connect by The Park and Flurys.
With over 18 years of experience across luxury, lifestyle, retail and media, Pandit brings expertise in strategic communications, brand marketing, content, digital marketing and experiential campaigns. Over the course of her career, she has held leadership roles with Reliance Brands Limited, Aditya Birla Fashion & Retail, Future Group and TV Today Network, driving integrated marketing and communications initiatives for leading brands including Giorgio Armani, HUGO BOSS, Paul Smith, Tarun Tahiliani, Tasva and Cover Story.
Commenting on the appointment, Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels, said, “Ruchika’s experience across luxury brands, strategic communications and integrated marketing makes her a valuable addition to our leadership team. As we continue to strengthen our portfolio and brand presence, her expertise will help drive deeper engagement with our audiences and stakeholders.”
Ruchika Pandit said, “THE PARK Hotels has always been a pioneer in creating experiences that go beyond hospitality, bringing together design, culture, food, art and entertainment in a way few brands have done. I am excited to join the organisation and contribute to shaping the next chapter of its brand story while strengthening engagement across its diverse portfolio.”
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