Announcing the development, S.P. Jain, Managing Director, Pride Hotels Limited, said, “We would be expanding our footprints to 50 hotels nationally by 2022. The focus will be on an asset-light model for our expansion with a major slice of the portfolio managed directly by us. Most of these upcoming properties will be located in popular tourism & pilgrimage circuits primarily in tier 2 and tier 3 cities. Over the years we have significantly adapted to a new hospitality normal while also pursuing our growth plans. Presently we are treading cautiously on capital expenditure. However, once the market reaches the pre-pandemic level we will come back to expansion mode for our flagship properties”.
The new portfolio includes resorts and hotels in the cities of Mussoorie, Daman, Dapoli, Dehradun, Amritsar, Dwarka, Aatapi, Chandigarh, Faridabad, Gurgaon, Ujjain, Ratlam, Vadodara, etc. The Pride Resort in Aatapi is an amusement park plus a resort located in between Vadodara and Kewadia (famous for the Statue of Unity, the world’s tallest monument).
Pride Hotels are among the few hotel chains in India which manage their own property apart from entering into management contracts with third parties. It has followed a very innovative business module of acquiring ready-built, upscale, full service, business & leisure hotels and turning around their fortunes rapidly. This auger well for Pride Hotels due to its proven track record in operating premium hotels across India which in turn helps it to drive the utmost professionalism in the properties managed by them.
Pride Hotel Group operates under ‘Pride Plaza’, ‘Pride Resort’, ‘Pride Hotel’ and ‘Pride Biznotel’ brands with a presence in 34 great locations, 3200 rooms, 70 restaurants, 92 banquets, conference halls, thereby reinforcing itself as a one-stop destination for MICE. The company owns 7 luxury properties in the cities of New Delhi, Bangalore, Kolkata, Chennai, Ahmedabad, Pune, and Nagpur.
