Shreya Shimpi
About Outletcity Metzingen
The Outletcity is the largest outlet in Europe. We call it the ‘Fashion City’ of Germany. Metzingen has a very long history. It is the hometown of the world-famous brand Hugo Boss, who opened his company in the town of Metzingen one hundred years ago. He and his family later started the outlet business and developed the Outletcity.
Tourism Offerings
The Outletcity has over 170 brands. We have the most famous luxury brands to the premium, casual, and sports brands. We also have a variety of services that our international guests can look forward to. We have a Moxy hotel in Metzingen. There is a VIP lounge for our special guests. For groups and individuals, we offer many special benefits especially if they come via our travel trade partners. We believe in offering tailor-made discounts to ensure it is a personalised and curated experience for them.
USP
With 170 brands and an area of 40,000 sq.m, we are the largest outlet. The individual brand availability is much better than at the other outlets. In the upcoming Black Week, we will have two weeks of amazing deals of up to eighty per cent. Special sales are ongoing throughout the year. There are special VIP events from selected brands showcasing collections and special deals.
Importance of the India market
The India market has grown significantly in the last two years. Noticing the surge in demand, we have increased our marketing activities in the India market. India is in our top five overseas markets. The German customers form our biggest customer base. Switzerland, China and the GCC are among our top source markets.
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