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Norwegian Cruise Line Unveils Much-Anticipated Norwegian Prima

First of Six Vessels in New Groundbreaking Class Officially Opens for Sale with Sensational Itineraries Sailing Northern Europe, The UK, The Caribbean and Bermuda

May 13, 2021

Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 54- year history of breaking boundaries, today opened for sale the first of six ships within its highly anticipated next class of vessels, Prima Class, the Brand’s first new class of ships in nearly 10 years. With voyages beginning in summer 2022, Norwegian Prima, the first of the six ships, will be 965 feet long, 142,500 gross tons and able to accommodate 3,215 guests at double occupancy.

The vessel will be agame-changer for NCL, offering guests exciting itineraries, more wide-open spaces, thoughtful and stunning design, a variety of new experiences as well as NCL’s exceptional service.
“Despite not having sailed in more than a year, we never stopped working and innovating, we never once
pressed pause,” said Harry Sommer, president and CEO of NCL. “In fact, we doubled down on our brand
investment in order to deliver unforgettable guest experiences that go well beyond expectations. Not only
will we begin cruising this July, we’re so proud and so incredibly happy to announce the start of an
exciting new chapter as we introduce the Prima Class and the first ship in a line of unrivaled vessels with
Norwegian Prima.”
Sommer continued, “An exemplary representation of our brand evolution, bringing together our ‘Guest
First’ philosophy and our spirit of innovation, Norwegian Prima personifies everything our guests love
about NCL and raises the bar. This brand-new class of ships is truly designed to put our guests first.”
The show-stopping vessel built in Marghera, Italy by Italian shipbuilder Fincantieri features striking hull
artwork designed by Italian graffiti artist Manuel Di Rita, known commonly as “Peeta.” For the first time on
any NCL vessel, the captivating hull art extends to the forward superstructure of the ship. World-class
architects that helped design Norwegian Prima include Italian designer Piero Lissoni and powerhouse
architectural firms Rockwell Group, SMC Design, Tillberg Design of Sweden, YSA DESIGN and Miami-
based Studio Dado who conceptualized and composed the aesthetic of various restaurants, staterooms
and public areas on board.
“The name ‘Prima,’ which means “first” in Italian, is a natural fit that ties into our legacy of firsts in the
industry and a fitting tribute to our new Italian shipbuilding partners at Fincantieri,” added Sommer.
“We are very honored to partner with Norwegian Cruise Line (NCL) for the development of its next class
of ships,” said Giuseppe Bono, CEO of Fincantieri. “Norwegian Prima marks the beginning of our
collaboration, which will see the delivery of six next-generation vessels that are designed to take guest
experiences to a new level focusing on elevated, spacious and thoughtful design. As we emerge from this

global crisis, this announcement marks a strong sign of hope for the cruise sector and is a testament to
Fincantieri’s global leadership role in the industry.”
Wide-Open Spaces and Elevated Experiences That Go Beyond Expectation “We innovated with purpose and created Norwegian Prima to push the boundaries of conventional cruising, offering our guests more wide-open spaces, thoughtful art and design and world-class service which places our guests at the heart of it all,” added Sommer.
Norwegian Prima will offer the highest staffing levels and space ratio of any new cruise ship in the
contemporary and premium cruise category, delivering an unrivaled guest experience. She will offer the
largest variety of suite categories available at sea with 13 suite categories as well as the largest three-
bedroom suites of any new cruise ship and the Brand’s largest-ever inside, oceanview and balcony
staterooms, including the Brand’s largest-ever bathrooms and showers for standard stateroom
categories. Norwegian Prima will also offer the most outdoor deck space of any new cruise ship including
more total pool deck space than any other ship in NCL’s fleet as well as multiple infinity pools and vast
outdoor walkways allowing guests to take in the sea, the ocean breeze and a variety of elevated
experiences.

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Priyanka Saxena Ray

Priyanka Saxena Ray

Priyanka Saxena Ray has over 15 years of experience in Travel Trade Writing and Reporting. An IIMC Graduate, she has launched more than 10 magazines of varied nature over the last decade. The publications have been both B2B and B2C in nature covering a wide spectrum of topics related to Travel, Tourism, Hospitality, F&B, CSR, Start-ups and more. Widely travelled, Priyanka has a deep understanding of the travel sector and specialises in generating original content, which is mostly interview based.

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