Shreya Shimpi
Importance of India market
For NCL, the Indian market, with its huge potential, is vital. As more people explore the perks of a cruise holiday vis-a-vis other kinds of vacations, the demand for cruising is on an upswing. On our part, we’re doubling down on our commitment in India and empowering our local travel partners with new tools and resources to enable them to reach customers in every corner of the country.
Meeting evolving customer preferences
NCL aspires to give our guests the best vacation they have ever had when they came on board. Across our 19 ships we sail to 400+ global destinations across 50+ departure ports so we offer extensive choices for our guests to experience. We continue to elevate our product and destination offering with our guests in mind most notably, providing more immersive itineraries including longer stays in port and overnight stays. We also continue to evaluate opportunities to deploy ships to meet guest demands, i.e., increasing our deployment in Asia, the Caribbean and Europe. We have a strong pipeline of new products that will continue to evolve and elevate the NCL experience. We are particularly excited about the evolution of our Prima class product with the forthcoming launch of our first Prima-Plus class ship, Norwegian Aqua when she debuts in April 2025. Other innovations will include the Aqua Slidecoaster- the world’s first hybrid rollercoaster/waterslide – an industry-first and Glow Court – a sports court by day and, a nightclub after dark.
Sustainable Cruise Tourism
We’re aiming for net zero emissions by 2050 across our operations and value chain and are transitioning towards a low-carbon economy as we speak. Our climate action strategy primarily focuses on three key areas — reducing carbon intensity; investing in technology and exploring alternative fuels; and implementing a voluntary carbon offset program. We’re looking at the use of methanol as an alternative fuel source that can be used alongside traditional marine fuel. We are in the process of modifying our upcoming Prima Class ships, slated for delivery in 2027 and 2028, to be methanol-ready and are assessing the feasibility of retrofitting existing engines to operate with methanol. We’ve established a target for 70% of the NCLH fleet to be equipped with shore power capabilities by 2025.
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