According to a recent report, the luxury travel market is expected to grow by USD 783 billion by 2025. This growth is being driven by millennials and Gen Z, who account for over 50% of all luxury travel spending worldwide. The luxury travel and hospitality industry has a significant impact on the environment, and millennials and Gen Z are acutely aware of this. They are actively seeking out brands that prioritise sustainability and are willing to pay a premium for it. Millennials and Gen Z travellers favourite and India’s Iconic Heritage Hospitality Landmark, Noormahal Palace Hotel has announced an aggressive Sustainability and Zero waste strategy to commemorate World Environment Day 2024.
Wherein only a few hotels have been awarded as green hotels by the Government of India, Noormahal Palace Hotel has been able to bag a place in the category. Noormahal Palace is committed to maintaining the beauty of environment through recycling and proper management of five living elements i.e. water, waste, energy, food, and structure.
Roop Partap Choudhary, Executive Director of Noormahal Palace Hotel (Karnal) and Founder of London’s Premium Indian Restaurant – Colonel Saab said, “As we observe World Environment Day 2024, it’s an opportune moment to reflect on the evolution of India’s hospitality sector and the critical role it plays in fostering responsible tourism. At the helm of this transformation, stands the rise of heritage luxury hospitality, a trend that signifies the marriage of opulence and environmental consciousness. In this journey towards sustainability, both hospitality brands and their patrons share the mantle of responsibility, nurturing not only memorable experiences but also the planet we call home. The embrace of eco-friendly practices in the hospitality sector is not just a trend but a conscious decision to safeguard the natural treasures of our nation for generations to come.”
Noormahal Palace hotel is using bare minimum of artificial powers whether it is in the form of air, light or water. Every room is lit with natural light. Be it Deewan-e-aam, Deewan-e-khas, or any part of the hotel, it is all original sunlight and air. The Palace Hotel is also pioneers of Grey Water harvesting from hotel industry in the region. Greywater harvesting is the practice of directing greywater to the primary root/life zone to freely irrigate and help grow beautiful and productive landscapes while achieving “waste” water treatment without using chemicals or energy.
For someone who has a long stay with the hotel and do not wish to clean their linen on a daily basis, there is an option at the hotel to conserve water and choose the option of not changing the sheets so as to contribute to the water conservation drive. Noormahal Palace is also actively engaged with the community to spread awareness about water and energy conservation. As part of the CSR drive, the Palace Hotel has organised various initiatives with the local villagers to spread awareness about sustainable agriculture. To motivate the farmers of the vicinity for the same, the hotel is rewarding them by procuring raw ingredients at a regular basis.
The hotel is also sending the kitchen waste to nearby fields for organic composting. The hotel also promotes less usage of bathtubs, avoids plastic straws, and incentivises thin towel sheets over thicker ones. Noormahal Palace has become an extremely preferred destination for Leisure, MICE, and Weddings in India. An architecture splendour designed by notable architects of India, it is one of the most majestic luxury palace hotels in the country. A reflection of Rajputana and Mughal architecture, it is an architectural landmark that personifies the grandeur, elegance, and essence of India’s rich royal heritage embedded with the most modern amenities and technology. With lush green fields and farms around, the hotel is situated on the old course of river Yamuna traversing its way to Delhi and giving the true royal experience.
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