Dear Readers,
I have been bringing out ‘WTM Special’ Issues for close to 20 years now and every year, the excitement and enthusiasm of attending the show only gets better – the last two years being an exception. This year, the enthusiasm is back as the Indian travel trade fraternity gets ready to attend the show, albeit high air ticket prices and visa delays. Many have taken booths while few others are visiting to network, mingle and once again kick-start their business in the Europe market.
World Travel Market London is the leading global event for the travel industry to meet industry professionals and conduct business deals. The mart this year is being attended by 51,000 visitors who are looking for newer and innovative destinations. This includes 9,000 key decision makers with direct purchasing power attending the event as qualified Buyers’ Club members.
If you are at the show, do grab a copy of our Special Issue titled “Namaste World”, which has been put together with an aim to send out the message that India, with a majority of its population double-dose vaccinated, is ready to welcome the Inbound Tourists once again. Our Incredible country, in the last two years, has added more tourist attractions, opened newer hotels, launched fresh airline routes and bolstered its infrastructure – rail, road, airports and more.
While talking about Inbound Tourism, we have also tried to acknowledge the fact that Domestic Tourism has emerged as the sleeping giant during the pandemic that not only helped the tourism industry stay afloat but also continues to be a major contributor to business for hotels. Be it leisure, weddings or MICE – domestic market has taken over and it will now be impossible for anyone to ignore it anymore. And as inbound tourism limps its way to recovery, one can only be hopeful of a more robust and more enthusiastic WTM next year!
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