MMT Knock-Knock on its App has been launched with an aim to drive customer engagement through incredible travel bids, deals, rewards, and games. Taking customer engagement to the next level, the company is rolling out appointment viewing through engaging and rewarding episodic content on its travel app. The launch of this marketing series is timed ahead of the busy summer travel season for which MakeMyTrip has partnered with several tourism boards, airlines and hotels to offer best in class travel-deals, rewards and prizes for Indians raring to go.
To make the series engaging and fun, the live show will be anchored by well-known television celebrities – Gauhar Khan and Purab Kohli. The 30-minute in-app show comprises segments including live bidding for delightful travel deals, quizzing for attractive prizes, original travel entertainment content and a jackpot prize offering exquisite international holidays. The multi-week marketing series is being beamed Live exclusively on MakeMyTrip App every Sunday at 2 pm starting April 7.
