This event was strategically organized alongside OTM Mumbai, India’s largest travel trade exhibition, reinforcing the Maldives’ commitment to strengthening ties with the Indian market.
India has remained a key source market for the Maldives, and Visit Maldives has been targeting over 300,000 Indian tourist arrivals in 2025. To achieve this ambitious goal, Visit Maldives rolled out several strategic marketing initiatives, including an upcoming Summer Campaign, collaborations with major Indian airlines, and partnerships with leading tour operators.
The Maldivian Night featured an illustrious lineup of celebrities and influencers, includin Farah Khan, Mouni Roy, Fardeen Khan, Vihaan Samat, Angad Bedi, Mandana Karimi, Shreya Pilgaonkar, Shashank Sanghavi, Richi Shah, Ruchi Soni, Shifa Merchant, Rahul Jagtiani, Thomos Pascal, Monisha, Brinda Shah, Stephanie Timmins, Paresh, Salman Merchant, and many more.
Collectively, these influencers boasted a staggering social media reach of over 200 milli followers, providing Visit Maldives with a powerful platform to promote the destination across India. Many of these influencers were also scheduled to visit the Maldives in t coming months as part of an extensive promotional campaign.
With India consistently ranking among the top tourist source markets for the Maldives, this initiative underscored Visit Maldives’ commitment to deepening engagement with Indian
travellers. By leveraging the influence of celebrities and content creators, Visit Maldiv highlighted the Maldives as the ultimate holiday destination for Indian tourists, catering to luxury travellers, honeymooners, families, and adventure seekers alike.
“India is a vital market for Maldivian tourism, and we were excited to further strengthen our outreach through strategic collaborations with Indian influencers, airlines, and to operators. The ‘Maldivian Night’ in Mumbai was a testament to our commitment to the Indian market, and we were confident that our 2025 campaigns would yield exception results,” stated Ibrahim Shiuree, CEO & MD of Visit Maldives.
As the Maldives continue to attract Indian travellers, Visit Maldives remains dedicated to curating unique experiences and strengthening partnerships to sustain the upward growth trajectory of Indian arrivals.
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