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Madhya Pradesh Tourism Department partners with MakeMyTrip and redBus to boost tourism

The Department of Tourism in Madhya Pradesh has embarked on an exciting collaboration with two leading travel industry players, MakeMyTrip and redBus, aiming to propel the state into the limelight as a premier tourist destination. This strategic partnership aims to foster sustainable tourism development while showcasing the diverse cultural, natural, and spiritual riches that Madhya Pradesh has to offer.

March 14, 2024

 The Memorandum of Understanding (MOU) signed between the Madhya Pradesh Tourism Department and MakeMyTrip outlines a mutual commitment to promote homestays in the state. As part of this initiative, MakeMyTrip will provide comprehensive offline and online training sessions to existing and aspiring homestay operators, empowering them with the necessary skills to effectively promote and manage their properties. This will not only enhances the accommodation options for tourists but also contributes to the local economy by encouraging community-based tourism.

 redBus, on the other hand, will be recognized as the official “Online Bus Ticketing Partner” by the Madhya Pradesh Tourism Board. This partnership aims to facilitate seamless travel experiences for tourists exploring the far reaches of the state. By providing convenient online bus ticketing services, redBus will ensures that travelers have easy access to Madhya Pradesh’s diverse landscapes, cultural sites, and vibrant festivals.

 Shri Sheo Shekhar Shukla, Principal Secretary of Tourism & Managing Director of Madhya Pradesh Tourism Board, expressed the state’s commitment to showcasing its treasures while embracing modern tourism trends. He emphasized Madhya Pradesh’s status as a treasure trove of enriching experiences, from its vast wildlife reserves to its ancient cultural and religious sites.

 Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, underscored the significance of Madhya Pradesh in India’s tourism landscape. He highlighted MakeMyTrip’s dedication to leveraging its platform to promote the state’s tourist destinations, including the burgeoning homestay segment and the rich offerings in spiritual and wildlife tourism.

 Prakash Sangam, CEO of redBus, express excitement about the partnership,By becoming the official online bus ticketing partner, redBus aims to facilitate seamless travel experiences for tourists exploring Madhya Pradesh’s hidden gems.

Madhya Pradesh Tourism Department, MakeMyTrip, and redBus promises to unlock new destinations for sustainable tourism growth while showcasing the diverse attractions of Madhya Pradesh to traveler worldwide .

 

 

 

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