Lords Hotels & Resorts appoints Swaroop George to lead National Sales

With over a decade of experience in the hospitality sector, Swaroop brings strong expertise in high-value account management, business development, and market penetration. Prior to joining Lords Hotels & Resorts, he held key leadership positions with reputed hotel chains, where he played an important role in scaling sales operations and enhancing brand visibility in competitive markets.

The appointment comes in line with the brand’s aggressive growth plans, especially as Lords Hotels & Resorts continues to deepen its presence in Tier II and Tier III cities.

Commenting on the appointment, Pushpendra Bansal, COO – Lords Hotels & Resorts, said, “We are delighted to welcome Swaroop George to our leadership team. His profound understanding of the hospitality landscape and his results-oriented approach will be instrumental as we pursue our ambitious vision of reaching 100+ properties.”

Sharing his thoughts, Swaroop George added, “I am honoured to join the Lords family during such a dynamic phase of growth. My focus will be on driving strategic sales initiatives, strengthening client relationships, and unlocking untapped market opportunities.”