Jyoti Mayal
International Recognition and Influence
Mayal’s influence extended beyond national borders, especially in her pivotal role during the G20 summit. She actively contributed to the policymaking processes for the National Tourism Policy, Cruise Tourism, Adventure Tourism, and MICE (Meetings, Incentives, Conferences, and Exhibitions). Her work with the Ministry of External Affairs led to the timely reopening of visas, essential for reviving international travel post-pandemic.
Her efforts in Sri Lanka, where she engaged with the President and Speaker, resulted in significant funding and deliverables, further enhancing India’s international tourism partnerships. The MoUs signed with various countries and states under her guidance have strengthened India’s tourism ties globally.
Policy Advocacy and Reforms
Mayal has been a relentless advocate for policy reforms. Her work with the Ministry of Tourism has influenced all major tourism policies, including significant contributions to the ministry’s website and Market Development Assistance (MDA) initiatives. In aviation, her collaboration with the Directorate General of Civil Aviation (DGCA) and the Ministry of Aviation led to crucial reforms that protect consumer and travel agent money, ensuring greater financial security within the sector.
Mayal also played a key role in pushing for the reduction of the Tax Collected at Source (TCS) and lowering the Goods and Services Tax (GST) rates, working closely with the Ministry of Finance. Her efforts in this domain have been vital in easing the financial burden on the tourism industry.
Championing Skilling and Education
Her initiatives with the Ministry of Skilling & Entrepreneurship and the Ministry of Education have integrated tourism into the curriculum of State School Boards and CBSE, laying the foundation for a more knowledgeable and skilled future workforce in the industry. Skilling programs initiated in collaboration with the Tourism and Hospitality Skill Council (THSC) and the Ministry of Tourism have been instrumental in uplifting the skill sets of industry professionals.
Technological and Women Empowerment Initiatives
Mayal’s tenure also witnessed significant technological advancements within TAAI, positioning the association as a forward-thinking body in the digital era. Additionally, her commitment to empowering women in the travel industry is evident in the creation of the Women in TAAI initiative, which now supports over 700 women.
In sum, Jyoti Mayal’s presidency has been marked by visionary leadership, strategic reforms, and an unwavering commitment to the growth and resilience of India’s tourism industry. Her legacy at TAAI is one of innovation, empowerment, and enduring impact.
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