In a bid to tap the domestic source markets, Kerala Tourism will organise 20 partnership meets in different cities across the country, and will also take part in 10 major trade fairs in two phases starting July. The first quarter of 2019 had seen a dip of 4.14 per cent in tourist arrivals in Kerala, as compared to the same period last year. However, the domestic visitor arrivals recorded an 8.07 per cent. The tourism board of Kerala did roadshows in 2017 across all metros and Tier-II and Tier-III cities, which led to around 18.57% domestic growth in 1st quarter of 2018.
As per the observations by state tourism department based on domestic tourists’ arrival during January-March, the increase in domestic footfall, especially in the worst flood affected districts of Ernakulam, Alappuzha and Idukki, suggested that tourism sector recovered completely from the post-flood situated suggested that tourism sector recovered completely from the post-flood situations.
Kerala to organise 20 partnership meets in Indian cities to tap domestic market
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Travel is that one elixir that keeps the person going, economy may boom or dip, recessions may come and go. For pleasure or for work – travelling is an essential part of everyone’s life and the industry that works diligently to keep the process of travel smooth is called Travel Trade.