One of the oldest and the most prestigious Hotel groups of Europe, Kempinski, swears by the grandeur it bestows and legacy that it inherits. Spreading its wings worldwide, Kempinski Hotels, aspires to be known as the eminent hotel chain, especially in the India market. In a chat with BOTT, Amanda Elder, CCO, Kempinski Hotels talks about the group’s planning and operations in the near future.
Arushi Bajaj
Amazed and in awe of the meticulous level of services offered in our country, Amanda Elder, had no qualms in admitting that she wishes to incorporate the essence of Indian hospitality in their hotel chain. Currently not having any property in the India market, the Kempinski Group considers India as a perfect and potential outbound market. In terms of new hotels, the group aims to work towards enhancing the level and quality of services worldwide.
“With 76 properties in Kempinski Group’s kitty, we consider India as a huge market and that when it comes to the Indian customers, they are a wonderful sales force. However, I also believe that social media and influencers have built horizons for newer and lucrative opportunities over the years,” she mentions.
Kempinski Group targets the luxury mindset and considering the evolving portfolio of guests coming from India, they are delighted to observe that a majorly of them come from the premium segment. Holding India market as a high benchmark, the group aims at curating the guest journeys like never before along with showcasing an orchestrated performance.
She said, “We feel a great opportunity for outbound weddings as we specialize in creating a ‘stage’ – a platform where we put the guests up on the stage and give them the environment to perform, thus creating everlasting memories for them and leaving lasting impression of our hospitality,” adding, “We are an excellent company when it comes to MICE as we have dedicated facilities for meetings all throughout Europe. We really appreciate India and the way Indian customers have embraced Kempinski is beyond imagination and absolutely delightful. The 120 years of European History is rich in European heritage and seamlessly grabs the attention of the Indian customers. Currently, we have 76 operational properties and we wish to reach100 properties by the end of 2021.”
