Bringing over a decade of experience in luxury hospitality, integrated marketing, communications, and business development, Lana is known for her strategic and culturally nuanced approach to brand building. Her career includes senior leadership roles across the Middle East, where she managed multi-property and cluster portfolios, led complex pre-opening projects, strengthened brand positioning, activated global distribution strategies, and developed high-performing teams.
Recognised by Hotelier Middle East as one of the region’s top marketing talents, Lana is also admired for her purpose-driven leadership style, with a strong focus on inclusivity and mentorship. Her appointment reflects JOALI’s commitment to empowering women leaders and fostering an environment where talent can thrive.
Inspired by the French philosophy of joie de vivre (joy of living), JOALI is a lifestyle hospitality brand that blends art, design, and transformative travel experiences. Its flagship property, JOALI Maldives, is designed as a living gallery, combining artistic architecture, curated culinary experiences, and immersive luxury. Meanwhile, JOALI BEING focuses on holistic wellbeing, offering personalised wellness programmes guided by the Four Pillars of Mind, Skin, Microbiome, and Energy.
In her new role, Lana will lead global sales, marketing, communications, and brand strategy across the JOALI portfolio, working closely with corporate and on-property teams to strengthen partnerships, enhance brand positioning, and drive future growth.
Commenting on her appointment, Lana Ghawi Zananiri said, “JOALI is a brand built on emotion, imagination, and the belief that travel should move people in meaningful ways. I am honoured to join a team that leads with creativity, purpose, and heart, and I look forward to contributing to the evolving stories of both JOALI Maldives and JOALI BEING as we continue to inspire guests around the world.”
Her appointment signals a new chapter for JOALI as the brand continues to expand its global presence and deliver distinctive experiences centred on art, wellbeing, and the joy of living.
