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Israel Tourism sees remarkable growth, sets sights on India for 2025

2024 has been a remarkable year for Israel’s tourism industry, with over 9,100 visitors from India and close to 1 million travellers from across the globe exploring the country. This significant growth reaffirms Israel's position as a premier destination for both leisure and faith-based travel. Amruta Bangera, Director of Marketing, Israel Ministry of Tourism, shares more insights with BOTT.

April 14, 2025

Pallavi Sharma

Safety First, always: A priority for every traveller

One of the key pillars of Israel’s tourism strategy is safety. With ongoing global concerns, Israel has taken significant measures to prioritise the security of its visitors. In fact, despite the challenges faced globally, Israel has maintained a track record of zero harm to tourists, showcasing its commitment to providing a safe environment for all. The country ensures the protection of tourists, whether they are solo travellers, families, or large groups, in a manner that reflects its unwavering dedication to safety.

In addition, Israel’s transparent approach to tourism ensures that visitors have access to accurate and timely information, enabling them to make informed decisions about their travels. This commitment to openness is further reinforced by the return of international airlines to Israel’s skies in 2025. When airlines resume operations, it’s a sign that the skies are safe, and Israel is ready to welcome visitors from around the world once again.

Building stronger ties with Indian travellers

Recognising India as a high-potential market, Israel is increasingly focusing on strengthening its ties with Indian travellers. Israel’s strategy goes beyond simple promotional campaigns; the aim is to foster long-term relationships and enhance awareness among Indian tourists. This is being achieved through several initiatives designed to educate and empower travel agents, who are instrumental in guiding potential travellers.

Israel is rolling out a range of initiatives, including educational workshops, seminars, roadshows, webinars and E-learning programs aimed at helping agents better understand and sell Israel as a destination

Message to Indian travellers

Israel is more than ready to welcome Indian travellers in greater numbers. With its unparalleled blend of history, culture, spirituality, and safety, Israel promises an experience like no other. Whether you are seeking a spiritual journey, a historical exploration, or simply a relaxing vacation, Israel offers something for every traveller. The country invites you to explore its wonders, embrace its rich heritage, and create memories that will last a lifetime.

 

 

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