Dear Readers,
Just as the smell of a freshly printed book or a dry patch of land when it absorbs rain, invigorates the mind and refreshes the senses, similar are the emotions of a tourism professional when he visits a physical trade event after a hiatus of 2 years. From March 2020, when the cancellation of ITB Berlin just mere days before the actual event created ripples in the industry to May 2022 when the industry once again physically attended the ATM 2022, it has indeed been an extremely challenging two years, which one would not like to think about.
The recently concluded ATM in Dubai was a refreshing and promising trip. The BOTT ATM Special Issue, which carried with it an air of positivity and hope to tell the world that yes, India is ready to welcome the world and that Indians are ready to travel again was well received by one and all. The Incredible India Pavilion at ATM along with booths of various states and private stakeholders witnessed great footfalls and there was undoubtedly a promising buzz in the air of travel resuming again!
The honourable PM’s request to the Indian diaspora in Denmark, urging Indians to bring 5 foreign tourists with them on their next visit to India has triggered a wave of reassurance in the minds of the travel fraternity – tourism after all is a major contributor to the GDP of the economy and it is time everyone takes us seriously.
So friends, let the normalcy regain and let there be travel once again. Let the planes fly high and families get together. Let there be laughter, holiday, vacation, business trips, weddings, exhibitions, roadshows, cruise journeys and more. Let us tell the world that Indians today stand highly vaccinated and geared to welcome tourists from all corners of the world. It is time to get India back on every traveller’s bucket list as they get together and say – Chalo! India….
We look forward to meeting you at SATTE and we hope you will enjoy reading our Special Issue that highlights the new trends in travel. Do share your feedback, praise, observations, suggestions and criticism with us at priyanka@bottindia.com
Priyanka Saxena Ray
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