With evolving traveller expectations and a growing demand for experiential, design-forward hospitality, Indeva Hotels & Resorts has emerged as a fresh, multi-segment brand with a clear vision for the future. In this interview, Barun Gupta, Chief Operating Officer, discusses the inspiration behind the brand, its differentiated positioning, and its strategic growth roadmap.
Priyanka Saxena Ray
What inspired the launch of Indeva Hotels, and how does this new brand differentiate itself from existing hospitality offerings under the ExpoInn umbrella?
Indeva Hotels and Resorts was established with the vision of creating a distinctly modern and elevated hospitality ecosystem that goes beyond the conventions of traditional business hotels. Designed to meet the evolving expectations of today’s discerning travellers and event planners, the brand brings forward a fresh, contemporary perspective on comfort, design, and experiential stays. While ExpoInn has earned its reputation for dependable, full-service hospitality supported by well-loved dining destinations such as Paprika, Altus, Amaris, and Bean & Brew Co., Indeva Hotels and Resorts has been intentionally structured into segments that deliver a more curated, design-forward, lifestyle-meets-business experience.
What market segment is Indeva Hotels primarily targeting, and how does the brand align with the changing preferences of today’s travellers?
Indeva Hotels and Resorts is positioned to cater to a broad yet distinctly defined spectrum of travellers — targeting guests across mid-upscale, upscale, and luxury segments, while also extending into retreat and nature-inspired getaways. This wide-ranging approach enables the brand to serve modern business travellers, leisure seekers, corporate groups, and experience-driven guests who seek design, comfort, and efficiency across varied price points.
Looking ahead, what is the growth roadmap for Indeva Hotels in terms of expansion plans, brand development, and strategic positioning?
Indeva Hotels has a clearly defined growth roadmap focused on purposeful expansion, strong brand-building, and precise strategic positioning. The vision is to establish Indeva as a multi-segment hospitality powerhouse blending design, efficiency, and experience-driven stays. We are targeting 50 hotels across South Asia by 2030 through a mix of owned assets, management contracts, and strategic partnerships. Each sub-brand will expand into markets aligned with its positioning. Simultaneously, the group will strengthen brand identity through design coherence, signature guest touchpoints, enhanced F&B and wellness experiences, and technology-led convenience. Indeva’s competitive advantage lies in its ability to deliver experience-led, aesthetically appealing, event-ready hospitality across multiple segments.
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