A flourishing tourism industry is imperative for India’s journey towards USD 5 Trillion Indian economy. Through the mantra of ‘vocal for local’, India seeks to attain “Aatmanirbhar Bharat” by realizing its full potential as tourism destination with its varied niche products with focus on MICE.
The Ministry of Tourism accordingly plans to launch its campaign “Meet in India” from Khajuraho, which is one of the iconic tourist destinations of the country. Recognizing India’s huge potential as a MICE destination, ‘Meet in India’ will be the distinct sub-brand under ‘Incredible India’ to promote the country as a MICE destination. This event will be an effort under Aatmanirbhar Bharat, realizing India’s MICE potential.
The Ministry of Tourism, Government of India in association with Madhya Pradesh Tourism and India Convention Promotion Bureau (ICPB) will be organising a MICE Roadshow – ‘Meet in India’ at the heart of Incredible India from 25-27 March 2021 at Chhatrasal Convention Centre, Khajuraho.
The Ministry of Tourism will partner with India Convention Promotion Bureau in hosting 100 qualified buyers from Delhi and other cities at Khajuraho. These buyers/industry stakeholders will be provided transport, accommodation, F&B and would experience the attractions of Khajuraho and nearby places etc. A state of the art convention centre has recently been constructed at Khajuraho, which will be inaugurated on the occasion. The convention centre would give added boost to Khajuraho as a MICE destination.
The event will also deliberate the draft Master Plan being prepared by the Ministry of Tourism to develop Khajuraho as Iconic Destination. A number of hard and soft interventions are proposed to develop Khajuraho. The event will provide tremendous boost to Khajuraho as an iconic tourist destination particularly the MICE potential of Khajuraho.
The Ministry will seek participation of Ministry of Civil Aviation, Ministry of Railways, Ministry of Culture, ASI and other relevant Central Government Ministries and Organizations. The Ministry is also inviting various State Tourism Departments and some of the select City Governments.
Shri Prahlad Singh Patel – Hon’ble Minister of State for Tourism and Culture (IC), Government of India, Shri Shivraj Singh Chouhan, Hon’ble Chief Minister, Madhya Pradesh and Smt. Usha Thakur, Hon’ble Minister for Tourism and Culture, Madhya Pradesh will grace the occasion.
On this occasion, ICPB Madhya Pradesh State Chapter, roadmap for promotion of MICE Tourism and Sub-brand ‘Meet in India’ under ‘Incredible India’ will also be launched. The event will comprise of knowledge sessions, exhibition, B2B meetings with exhibitors and buyers, city tour, post tours etc. The roadshow will be an opportunity to focus on the Government initiatives in developing India as a MICE destination with infrastructure and an eco-system, pan-India that will favourably place India amongst the global competitors.
