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Holiday Inn Katra: Elevating pilgrimage experiences through Comfort, Culture and Sustainability

Nestled in the serene foothills of the Trikuta Mountains, Holiday Inn Katra offers a haven of comfort and spiritual fulfilment for travellers visiting the revered Vaishno Devi shrine. As one of the most sought-after destinations for pilgrims and spiritual seekers, Katra has seen a surge in visitors seeking both peace and adventure. Ritesh Sharma, General Manager, Holiday Inn Katra Vaishno Devi shares more.

August 28, 2024

Priyanka Saxena Ray

Holiday Inn Katra has a unique location catering to pilgrims visiting the Vaishno Devi shrine. How does the hotel ensure a seamless and spiritually fulfilling experience for its guests?

At Holiday Inn Katra, we are committed to delivering an exceptional experience for pilgrims visiting the Vaishno Devi shrine, combining convenience with spiritual enrichment.

Our hotel is ideally located just a short walk from the railway station, ensuring a smooth transition from your journey to a tranquil stay. This strategic positioning allows for easy access to the pilgrimage route, with Banganga nearby, facilitating a swift and hassle-free start to your spiritual journey.

From the moment you arrive, you’ll find that our environment is designed to reflect both serenity and comfort. We strive to create a peaceful retreat that harmonizes with the spiritual nature of your visit, providing a sanctuary where you can reflect and rejuvenate. For families, our hotel offers a range of engaging activities to ensure a well-rounded experience. Children can enjoy our toy train and gaming arcade within the hotel complex, while adults can relax and focus on their spiritual pursuits.

 Our dining services cater to the specific needs of our guests, offering a selection of regional and satvik cuisine that aligns with your spiritual and dietary practices. Additionally, our rooms provide inspiring views of the Vaishno Devi shrine, allowing you to maintain a connection with the sacred site from the comfort of your accommodation.

For those seeking adventure, the Reasi rafting package offers an exhilarating experience set against breathtaking natural scenery. This activity, along with opportunities for bird-watching in the region, adds an adventurous and immersive dimension to your stay, making it even more memorable.

In essence, Holiday Inn Katra is dedicated to enhancing your pilgrimage with its prime location, thoughtfully curated amenities, and a commitment to both comfort and spiritual fulfilment.

With the rise in domestic tourism, especially in religious destinations like Katra, how is Holiday Inn positioning itself to attract and retain a diverse range of travellers?

Holiday Inn’s promise to “champion the joy of travel for everyone” ensures a bright and memorable experience for all guests. Our service philosophy, centred on “evoking smiles, making your stay brighter, and making every moment matter,” is integral to our approach.

In Katra, our hotel caters to a diverse range of travellers, with the Vaishno Devi pilgrimage as the primary draw. This revered spiritual journey attracts not just families and senior adults but also millennials and Gen Z, who are increasingly seeking spiritual alignment and meaningful experiences. Our accommodations provide convenient access to the Vaishno Devi shrine, making it easy for all guests to participate in this significant pilgrimage.

Families can enjoy comfortable stays with kid-friendly amenities, including arcades to keep children entertained during their visit. Millennials and Gen Z find inspiration in the spiritual and natural beauty of the area, combining their pilgrimage with adventure sports, bird-watching, and star-gazing. Senior adults appreciate our focus on tranquillity and meditation, ensuring a restful experience while easily accessing the pilgrimage sites.

We also offer satvik and local food options to accommodate dietary preferences and enhance the spiritual journey. By focusing on these elements, we ensure that each guest’s visit to Katra is both spiritually fulfilling and comfortably memorable.

Sustainability is becoming increasingly important in the hospitality industry. What steps has Holiday Inn Katra taken to minimize its environmental impact while still providing a high level of service?

At Holiday Inn Katra, our commitment to sustainability is deeply embedded in our operations through the IHG Green Engage® system and the Journey to Tomorrow program. The IHG Green Engage® system provides a comprehensive set of tools and practices to manage and reduce our environmental impact, including monitoring energy and water usage, implementing waste reduction strategies, and using eco-friendly materials. This system supports our goals of energy efficiency and minimizing our carbon footprint.

The Journey to Tomorrow program, integral to IHG’s broader sustainability strategy, sets ambitious targets for reducing carbon emissions, conserving water, and promoting sustainable practices across our hotels. This program includes initiatives to enhance resource efficiency, support local communities, and drive innovation in sustainability.

The hotel has embraced 100% LED lighting to reduce energy consumption and lower its carbon footprint. It also prioritizes responsible water management through the recycling of wastewater via advanced STP (Sewage Treatment Plant) and ETP (Effluent Treatment Plant) systems. Food waste is effectively managed with a composting machine, converting it into valuable compost. Additionally, a rainwater harvesting system is in place to replenish groundwater levels and contribute to overall water conservation.

In September, as part of IHG’s “Giving for Good” initiative, we will engage in several local environmental and community projects. This includes tree planting activities to enhance green spaces and improve air quality, mountain cleanup drives to preserve the natural beauty of the region, and a plastic-free campaign to reduce plastic waste by eliminating single-use plastics and promoting sustainable alternatives. These efforts are aligned with our dedication to responsible tourism, ensuring that our environmental impact is minimized while providing exceptional service. By integrating these sustainability tools and participating in impactful local initiatives, we ensure that our operations support both the environment and our guest experiences.

Katra is known for its religious significance and cultural heritage. How does Holiday Inn integrate local traditions and culture into the guest experience?

 At Holiday Inn Katra, we are dedicated to integrating local traditions and cultural heritage into every aspect of our guest experience. From the moment guests arrive, they are welcomed with traditional rituals, including a matha patika and tikka, setting a spiritually enriching tone for their stay.

Our property enhances the pilgrimage experience with features such as shrine view rooms, offering breathtaking views of the Vaishno Devi shrine from their accommodations, thereby deepening the connection to the sacred landscape.

In celebration of Navratri, we are excited to introduce a Katra-special Navratri thali that will be distinctively grand and innovative. This thali will feature an exquisite array of regional ingredients and traditional flavours, designed to offer a unique and authentic culinary experience that sets it apart from the usual fare. We aim to create a dining experience that reflects the rich cultural heritage of Katra, providing guests with a memorable and exclusive taste of the region.

Looking ahead, we are also planning to collaborate with local artists and performers to further enrich the guest experience. These collaborations will include live performances and artistic displays that celebrate Katra’s vibrant cultural traditions, adding an immersive dimension to our offerings. Additionally, our hotel’s proximity to the Katra market ensures that guests can easily access local markets to purchase souvenirs and dry fruits, capturing the essence of their visit.

By integrating these elements, Holiday Inn Katra promises a culturally resonant and immersive experience that celebrates the spirit and heritage of the region while providing exceptional service.

The hospitality industry is evolving rapidly with advancements in technology. How is Holiday Inn Katra leveraging technology to enhance guest services and operations?

At Holiday Inn Katra, we leverage technology to enhance both guest services and operational efficiency. Our property features smart temperature control systems, allowing guests to easily adjust their room environment for optimal comfort. We provide high-speed Wi-Fi throughout the hotel to keep guests connected. These technological advancements help us deliver a superior guest experience while maintaining efficient and eco-friendly operations.

 

 

 

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