The New Tourism Policy 2021-25 encapsulates various aspects like medical tourism, wellness tourism, MICE tourism, adventure and wildlife tourism, coastal and cruise tourism, rural based experience tourism etc.
The state has truly imbibed the mantra of ‘Atithi Devo Bhava’ and provides a safe and secure environment to tourists from various parts of the globe. A dedicated tourism desk will be established at each of the international airports of Gujarat.
The new policy will also promote the lesser explored products. Tourism Corporation of Gujarat Limited will sign an MoU with Gujarat State Handloom and Handicraft Development Corporation Limited to promote local handicrafts to international tourists. The state government will also provide necessary assistance and co-operation for marketing the products through Digital Media and the TCGL website will provide a platform for the same.
To incentivise international events, the government has announced an assistance of Rs. 5,000 to the event organiser per foreign participant staying overnight, subject to an upper limit of Rs. 5 lakh. For domestic events, the policy promises financial assistance of Rs. 2 lakh per event, capped at three events per organiser per year. The policy promises special incentives for building big convention centres, including 15% capital subsidy on the eligible capital investment.
The government has also promised land on lease, if required. A pre-condition to avail the incentive is that the convention centre should have at least one hall that can seat a minimum of 2,500 persons.
