He notably served as the Area Director for South India & Sri Lanka and was instrumental in leading the International Marketing and Brand Campaigns teams at STB’s headquarters.
His last role as the Regional Director saw him responsible for STB’s regional marketing, tourism development, and trade partnership work across India, the Middle East, South Asia, and Africa. Srithar will support our Client Governments by offering specialised services in Travel, Trade, and Tourism Services. This support will add value and enable these governments to achieve their strategic goals of
boosting tourism and trade in their respective countries.
According to Zubin Karkaria, Founder and CEO, VFS Global, “GB Srithar is a valuable addition to our team, bringing a wealth of experience, knowledge, and a proven track record. His expertise positions him to lead our efforts with our Client Governments to promote travel, trade, and tourism from key source markets.”
GB Srithar, Head, Tourism Services, speaking about his new role said, “I am very pleased to join VFS Global – a very prestigious brand and global leader in its field. VFS Global gives me an incredible opportunity to leverage my experience on a global scale working with our Client Governments to promote and add value to Travel, Trade and Tourism Services in both established and emerging markets.’’ This appointment is very much in line with the company’s goal of retaining and attracting the best talent globally to further strengthen its very professional management team and develop its business.
VFS Global has over the years invested significantly and continuously in human capital development as part of its “People First” core value, and the recent Glassdoor rating of 4.01 on a scale of 5 for 2023, bears testimony to the company’s consistent focus on making it an employer of choice for dedicated professionals seeking holistic career development.
Srithar is a Singapore national who has completed his Bachelor of Arts (majored in Sociology and English Language) as well as his Bachelor of Social Science (Honours) in the National University of Singapore).
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