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Home Industry Insight

Fairmont Jaipur Introducing New Experiences that celebrate Local Culture

Pallavi Sharma by Pallavi Sharma
October 16, 2024
in Industry Insight

Gunjan Sabikhi


Year 2024
In 2024, we experienced a drop in occupancy compared to 2023, mainly due to extreme
weather conditions and general elections, which impacted travel patterns in May and June.
These external factors resulted in fewer bookings during these months, affecting our overall
occupancy rates. Despite this challenge, we are pleased to report a significant 16.3% growth in our Average
Daily Rate (ADR). In 2023, our ADR was INR 17,320, and it has risen to INR 20,138 in
2024. This increase highlights our strategic focus on enhancing the guest experience through
premium offerings, personalized services, and unique culinary experiences, which attract
guests willing to pay more for exceptional value.

Renovation / Expansion
Over the next year, my plans for Fairmont Jaipur include enhancing guest satisfaction,
expanding our wellness and culinary offerings, and further advancing our sustainability
initiatives. We aim to introduce new experiences that celebrate local culture while meeting
the evolving expectations of luxury travellers. Additionally, we will continue investing in
staff training and development to ensure our team remains at the forefront of hospitality
excellence.
Sustainability Initiatives
Fairmont Jaipur leads the way in sustainable hospitality, driven by innovation and a strong
commitment to environmental stewardship. At the forefront is Orbisk, an AI-powered
solution that significantly reduces food waste, underscoring the hotel’s dedication to eco-
conscious operations. Sustainability is integrated into every guest interaction, from eco-
friendly wooden key cards at check-in to in-room cards promoting water and linen reuse,
fostering greater environmental awareness among visitors.
Additionally, Fairmont Jaipur champions the 'Vocal for Local' movement, sourcing locally to
support regional communities and preserve traditional craftsmanship. The property also
operates its own in-house water bottling plant to eliminate single-use plastics.

 

 

 

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