Evoke Experiences will not only operate and manage The Tent City but will also oversee its marketing, branding, and entertainment segments. The integrated approach ensures that every aspect of the visitor experience, from stay to storytelling, is curated with consistency and care, reflecting the unique spirit of the region.
The 2025 edition places a strong emphasis on sustainability, with several initiatives introduced to minimise environmental impact while enhancing operational efficiency. These include the use of eco-friendly tents, improved waste management practices, installation of plastic crusher machines to curb single-use plastics, widespread adoption of LED lighting, and ongoing cleanliness drives within the White Desert area. Together, these efforts reinforce the commitment to responsible tourism in one of India’s most fragile and iconic ecosystems.
Cultural and experiential engagement also sees significant enhancement this season. Guests can look forward to live art demonstrations, film screenings under the desert sky, dedicated zones for personalised celebrations, and hands-on workshops in traditional arts and crafts. These elements have been thoughtfully designed to allow visitors a deeper connection with Kutch’s creative traditions and community life.
The festival’s itinerary has been further extended to include Mandvi, a coastal town known for its historic charm, and will also offer assisted bookings for curated packages that combine Rann Utsav with visits to Dholavira, the ancient Harappan archaeological site. This expanded route presents travellers with a more holistic experience of the region’s cultural and historical richness.
Evoke Experiences has also launched the Evoke Incredible Flash Sale, offering a flat 25% off across all Evoke destinations for bookings made between 11 and 13 July 2025. This limited-time opportunity includes Rann Utsav – The Tent City (23 October 2025 to 4 March 2026), Evoke Rambagh in Ayodhya (opening October 2025), White Rann – The Tent City in Dholavira (15 October 2025 to 4 March 2026), the year-round Evoke Dholavira, and Statue of Unity Tent City – 1. Dates for Kuno Forest Retreat and Gandhisagar Forest Retreat will be announced soon. The flash sale offers travellers early access to India’s most sought-after destinations ahead of the upcoming season’s peak demand.
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