EkoStay has announced a strategic new initiative aimed at helping homeowners transform their second homes into premium, travel-ready villas.
Recognizing the untapped potential of India’s vast inventory of underutilized second homes often located in scenic destinations but lacking modern amenities or contemporary design EkoStay’s Second-Home Makeover Program provides end-to-end transformation support with no additional service fee. All renovation and redesign work is executed at actual cost, and thanks to EkoStay’s scale and strong industry network, homeowners benefit from pre-negotiated, wholesale vendor rates and trusted local partners.
This allows homeowners to upgrade their properties in a cost-efficient, professional, and time-bound manner, turning idle spaces into profitable hospitality assets.
Addressing Homeowner Challenges
Many second-home owners in India either purchase properties with basic design styles or inherit homes that are not optimized for modern living or travel needs. Often, they lack the resources, time, or exposure to updated design trends and technology.
EkoStay bridges these gaps through its deep operational insights and experience of managing and transforming over 160 homes across India. The company helps homeowners reimagine their spaces with the right aesthetic, design layout, and functionality ensuring that even the most traditional or dated properties are revived into contemporary, profitable vacation homes.
Under This Initiative, EkoStay Provides Homeowners With:
• Local Labour Empowerment: Leveraging skilled local manpower for renovation, maintenance, and beautification, thereby boosting local employment.
• Interior Restyling & Redesign: Complete aesthetic revamps to align homes with modern traveller expectations at no additional service cost.
• Renovation Expertise & Project Management: Full support through EkoStay’s network of architects, interior specialists, and operations teams to upgrade homes into contemporary, hosting-friendly spaces.
• High ROI Potential: With a minimum owner investment of ₹10 lakhs, properties are fully transformed, typically generating a minimum rental yield of 5% annually, while EkoStay manages operations end to end.
A Strategic Vision Led by Zeeshan Khan
This initiative is the brainchild of Zeeshan Khan, Chief Acquisition Officer & Co-Founder, EkoStay, whose deep understanding of property transformation and market trends has shaped the program from the ground up.
“Over the years, we’ve seen so many beautiful second homes lying underutilized often in incredible locations but not travel-ready,” said Zeeshan Khan. “Many owners either follow a basic design style when they buy a home or inherit one that’s outdated, and they may not be familiar with the latest trends or technology. Our goal is to help them overcome these challenges. With our experience of transforming so many homes, we bring the right insights, design expertise, and network to make their spaces guest-ready and revenue-generating.”
Bridging a Major Gap in India’s Second-Home Market
Across India, a large number of second homes and legacy villas lie unused for most of the year, particularly in high-tourism regions such as Goa, Lonavala, Alibaug, Kodaikanal, and Ooty. While these properties hold immense potential, many remain outdated, under-maintained, and not optimized for the modern leisure traveller.
EkoStay’s new program addresses this gap directly helping homeowners bring their properties up to contemporary design and hospitality standards, making them appealing to domestic and international travellers alike. The initiative also mirrors a broader shift in India’s travel landscape, where private villas and curated homestays are becoming the preferred choice for families, couples, groups, and digital nomads seeking personalized experiences.
Varun Arora, CEO & Co-founder, EkoStay, said: “We’ve observed that many beautiful second homes across India are structurally strong and located in fantastic destinations but are not travel-ready. With this program, we are bridging that gap helping owners reimagine their spaces without worrying about the logistics, while giving travellers beautifully designed, well-serviced homes to experience. It’s a win–win model that blends renovation expertise, local empowerment, and strong rental returns.”
Husain Khatumdi, Managing Director & Co-founder, EkoStay, added: “Our goal has always been to create meaningful hospitality experiences while unlocking value for homeowners. By offering design revamps and renovation support at no extra cost, we’re not only modernizing India’s second-home landscape but also giving owners a clear revenue pathway. It’s about turning idle spaces into thriving destinations.”
Sohail Mirchandani, Co-founder, EkoStay, concluded: “This initiative strengthens our long-term vision to not only expand EkoStay’s presence across new regions but also to create sustainable, profitable models for property owners. We believe that second homes, when thoughtfully transformed, can become key pillars of India’s evolving hospitality landscape.”
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
