By Shreya Shimpi
An exclusive media interaction was hosted in Mumbai recently to announce the representation of VIVA Cruises by Discover the World in India. Under the partnership, Discover the World will represent VIVA Cruises commercially in India, leading trade engagement, sales development, market education, and brand positioning to drive awareness and demand across key Indian cities.
VIVA Cruises is known for its contemporary river cruise experience, offering year-round sailings across the Rhine, Danube, Main, Douro, Moselle, and beyond. The brand appeals to discerning travellers seeking a premium product, high-quality dining, and culturally rich experiences, all delivered through a modern and sustainably focused fleet. With the new product line VIVA Boutique, the company further elevates its offering through a more intimate, design-led concept tailored to guests seeking a highly personalised and stylish cruising experience.
“India represents a strategically important and high-potential market for river cruising,” said Andrea Kruse, CEO & Co-Founder of VIVA Cruises. “Partnering with Discover the World gives us immediate access to an experienced team that understands the nuances of the Indian travel trade and knows how to successfully position premium travel products in this market.”
Dipti Adhia, Country Director, Discover the World, India, said, “With Discover the World’s strong and established network within the travel fraternity across all segments in India, we are well-positioned to build awareness and drive demand for VIVA Cruises and VIVA Boutique. We look forward to implementing a dynamic sales and marketing strategy that firmly places VIVA Cruises on the radar of Indian travellers, while working closely with the trade to make river cruising an increasingly popular and mainstream holiday choice.”
Patrick Ell, Vice President Commercial & Marketing, VIVA Cruises said, “VIVA Cruises cruise has a fleet of ten ships beautiful rivers in the heart of Europe with a distinct all-inclusive offering onboard that allows our guests to have a carefree relaxing experience on the rivers”
“We will try to understand the Indian trade better to get an idea about how river cruising works. We will educate the trade so that they can tell their potential clients as the demand for Europe is big”, said Rony Broun, Regional Vice President Sales& Marketing for VIVA Cruises.
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