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Dear Readers,

As the global tourism industry gathers at the World Travel Market (WTM) in London, we are delighted to present BOTT India’s November WTM Special Edition. This issue comes with heightened visibility, reaching audiences from around the world, and is devoted to showcasing India’s ambitious initiatives to bolster its position as a premier destination for inbound tourism.

November 8, 2024

This month, we bring you an exceptional line-up of exclusive interviews with the country’s foremost tourism leaders, including Ms. Mugdha Sinha, Director General of Tourism; Ms. Niharika Rai of Delhi Tourism; and tourism heads from states rich in heritage and hospitality—Uttar Pradesh, Madhya Pradesh, and Kerala. Adding to this diverse representation, we feature insights from top executives at the India Tourism Development Corporation (ITDC) and the Swosti Group. Each of these leaders shares invaluable perspectives on their marketing strategies, innovative projects, and tailored initiatives aimed at amplifying India’s presence and allure in the international tourism landscape.

Our in-depth conversations uncover how these tourism bodies are not only adapting to evolving global travel trends but are also setting ambitious goals to create unforgettable experiences for international visitors. These leaders discuss their unique approaches to brand-building, the focused campaigns targeted at key markets, and how each region is contributing to the larger vision of making India a globally sought-after destination.

In addition to our exclusive interviews, this issue includes updates on recent industry events, regular features, and insightful discussions with prominent voices in the travel sector.

As we enter this season of joy and celebration, the team at BOTT India extends our warmest wishes for a prosperous and light-filled Diwali to each of our readers. May this festive season illuminate new opportunities, inspire your journeys, and bring success to all your endeavours.

 

 

 

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Pallavi Sharma

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