Courtyard by Marriott Mahabaleshwar has appointed Shaoni Sen as Assistant Manager – Marketing & Communications (MARCOM). In her new role, Shaoni will be responsible for developing and executing innovative marketing and communication strategies to strengthen the hotel’s positioning, drive guest engagement, and further enhance its reputation as one of the most sought-after leisure destinations in Mahabaleshwar.
Shaoni brings with her over four years of diverse experience in marketing and communications across the hospitality and lifestyle sectors. Most recently associated with Zing Restaurants Pvt. Ltd., she successfully led 360-degree marketing campaigns, managed in-outlet events, spearheaded influencer collaborations, and drove performance marketing initiatives across multiple digital platforms. Prior to that, she worked with Bari Kothi Heritage Boutique Hotel and other notable lifestyle brands, where she honed her skills in content marketing, brand collaborations, e-commerce marketing, and social media storytelling.
Her career highlights include conceptualising and executing high-impact digital campaigns, designing brand strategies for boutique hospitality ventures, and collaborating with influencers to expand audience reach. With hands-on expertise in SEO/SEM, performance marketing, website management, and omnichannel campaigns, she has consistently translated insights into bold ideas that boost visibility, bookings, and guest loyalty.
Welcoming her to the role, Rahul Janve, GM, Courtyard by Marriott Mahabaleshwar, said, “We are delighted to have Shaoni join our team. Her strong background in digital marketing, combined with her creative flair and passion for hospitality, makes her the ideal fit to lead our marketing efforts. We look forward to leveraging her expertise to strengthen our brand presence and deepen our connection with guests.”
Shaoni holds a Post Graduate Diploma in Digital Marketing with specialisation in Social Media and Content Marketing from UpGrad (affiliated with MICA), along with a BSc in Economics (Honours) from Calcutta University. Her appointment reflects Courtyard by Marriott Mahabaleshwar’s commitment to fostering fresh perspectives and innovative strategies in hospitality marketing.
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