Cinnamon’s Bring A Friend Home (BAFH) introduces an exclusive initiative to spearhead tourism in Sri Lanka and also to overcome challenges faced by the tourism industry. BAFH encourages fellow Sri Lankans living here and overseas as well as expats living in Sri Lanka to nominate foreign friends to visit the island through an array of attractive packages. The key objectives of this campaign are to communicate a sense of urgency to visit Sri Lanka and create user-generated content to spread the message that Sri Lanka is safe to visit. The campaign is developed to generate much needed positive publicity to Sri Lanka.
BAFH follows a simple 4-step process; Register – Invite – Accept – Travel. Sri Lankans living here or overseas and even expats living in Sri Lanka with a resident visa are eligible to nominate foreign friends to this campaign. Visit www.bringafriendhome.com and register by entering the name, email and contact number. This gives applicants the opportunity to invite one or more friends living overseas via email, WhatsApp, Facebook or Twitter and also be eligible for a raffle draw. Invitations can be sent from 30th July – 15th December2019 for stays within the same period.
The invitee – any foreign passport holder or Sri Lankan expat – can then proceed to accept the invitation by purchasing one or more packages listed on the campaign website at www.cinnamonboxoffice.com. A range of packages are available to choose from, including beach, nature, adventure and city tours specially curated for showcasing Sri Lanka’s tourism offerings. The invitee must travel to Sri Lanka between 1st August and 15th December 2019 and register on the campaign website to enter the raffle draw, which will take place in January 2020. All travel and registrations should be completed by or before 15th December 2019.
