Air India launches ‘Project Abhinandan’ to enhance guest experience
Air India has rolled out ‘Project Abhinandan’ (an expression of greetings in Hindi), aimed at providing personalised and hassle-free on-ground experience to Air India guests at airports. As part of the project, Air India has deployed specially trained Service Assurance Officers at 16 major Indian airports, who will offer on-ground assistance across airport touch points to Air India guests who may require it – at check-in area or lounges, near the boarding gates, during transit, or at the arrival hall.
Hilton India launches an industry-first consumer campaign
On the occasion of the International Housekeepers Week (September 10 – 16), Hilton India announced #YouAreTheSparkleAndShine, a heart-warming digital campaign and a first-of-its-kindinitiative aimed at shining the well-deserved spotlight on the tireless efforts of the housekeeping teams in the hospitality industry, marking the first time that the industry’s housekeeping heroes are being celebrated with a dedicated digital campaign.
Railway connection to be established between Bhutan-India
The India Government has allotted ₹120 Billion for the extensive expansion of railway infrastructure in the northeastern region. This move will facilitate the much-awaited first-ever Bhutan-India railway link. The fully funded Indian government’s estimated ₹10 billion project of a 57.5-kilometre railway line will connect Kokrajhar in Assam to Gelephu in Sarpang, Bhutan. The project is set to be completed by 2026.
Thomas Cook India & SOTC Travel introduce Private Journeys
The India Holiday Report from Thomas Cook (India) Limited and its Group Company, SOTCTravel reveals that Indians are becoming increasingly discerning travellers with an increased appetite for premium and experience-led travel (78%) and higher spends (80%). Thus, with a strategic intent to target this increased demand, perfectly timed for the upcoming festive season, the Companies have introduced Private Journeys: personalised, premium, chauffeured van tours.
“India has become the centre of attention for the whole world not only because of G 20 but also because it is one of the fastest growing economies in the world, The Digital Revolution and the moon landing has really enhanced the image of India. The whole world is fascinated about our Incredible country. We need to do the following to cash in on this demand. Increase flights into India by more than 50 per cent followed by aggressive Digital and Social Media Marketing in all the G 20 Countries. We must also appoint marketing agents in all G-20 countries.”
Chairman, Stic Group